Asia Pacific Rayon, Matahari launch textile waste management program as part of Matahari's ESG Sunrise Project; program to reduce 26 tons of Indonesia's textile waste via sorting, tracing, chemical recycling, by initially collecting denim from retailers

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PANGKALAN KERINCI, Indonesia , November 17, 2022 (press release) –

As part of its aim to advance in Environmental, Social and Governance (ESG), Matahari (“Company”; stock code: “LPPF”) collaborates with Asia Pacific Rayon to launch the textile waste management program on November 16, 2022. As a part of Matahari’s ESG Sunrise Project, this program encourages Matahari’s customers to participate in reducing the textile waste via recycling program for a better environment. In the first phase, the program focuses on Nevada Denim Trade-In at three stores including Supermal Karawaci (Tangerang), Metropolitan Mall (Bekasi) and Ciputra Mall (Jakarta).

“Matahari commits to reduce the amount of clothes that end up in landfills. We also strive to manage improvements in textile waste, so that it can ultimately be useful for those in needs. Therefore, Matahari is excited to cooperate with Asia Pacific Rayon and its sorter partner, which has remarkable experiences and expertise in this field, carrying out commitment to recycle fabrics sustainably”, said Terry O’Connor, CEO of Matahari.

“In line with or goal to support Indonesian sustainable textile and fashion industry, Asia Pacific Rayon is happy to support Matahari to hold this eco-friendly program. We provide sorting facilities which are two drop boxes at each store with clear instructions for collecting the second-hand denim from Matahari’s customers. We believe this program will contribute to reduce the amount of 26 tons textile waste in Indonesia through our sorting, tracing, and chemicals recycling,” explained Basrie Kamba, Director of Asia Pacific Rayon.

As the extension of its rebranding efforts, Matahari is enhancing its workplace and stores into an eco-friendly environment. Matahari is increasing the number of eco-friendly products, using biodegradable shopping bags and has rolled out paper bags to all stores. The Company also uses more energy from renewable resources. Matahari will continue this textile waste management program to other stores across Indonesia.

“We care about the planet where we live and through this Nevada Denim Trade-In program, we encourage our loyal customers to be a part of change for a better environment”, Terry added.

For more information about the Nevada Denim Trade-In program, follow the @Matahari Instagram account or find the details as follows:

  • Trade-in your old denim (any brand, any size), get a direct discount IDR 100,000 by purchasing Nevada Denim men or ladies
  • The promo applies with a minimum purchase IDR 300,000 (1 Old Denim per 1 transaction of Nevada Denim Pants or Denim Jacket)
  • The program applies at Supermal Karawaci (Tangerang), Metropolitan Mall (Bekasi) and Ciputra Mall (Jakarta)
  • Program period: 16 November – 31 December 2022
  • Cannot be combined with other promotions

About Matahari

Matahari is the largest retail platform in Indonesia, with 143 stores in 78 cities across Indonesia as well as presence online on, social commerce platform “Shop & Talk”, and third-party marketplaces. For over 60 years, Matahari has provided the growing Indonesian middle class with quality, fashionable and affordable apparel, beauty and footwear products. Matahari employs around 30,000 employees (including consignment SPGs) and partners with around 600 local as well as international suppliers.

The Company has received many industry recognitions – nationally and internationally – including Top 100 Most Valuable Brand by Brand Finance, Most Improved Investor Relations and Top 5 Best Senior Management IR Support in 2022 from Alpha Southeast Asia, Top 10 CSR Donor from IDX, Best Non-Financial Sector and Top 10 Mid-Cap Issuers ASEAN Corporate Governance Awards 2022, Top Digital Company & Best Excellent Service Experience Index Award 2022 from Marketing Magazine, Top 50 Most Valuable Brand Awards 2021 from Brand Finance Indonesia, Top 500 Retail Asia Pacific from Retail Asia, Euromonitor & KPMG; Brand Asia 2018 – Top 3 Most Powerful Retail Brands in Indonesia from Nikkei BP Consulting, Inc. and WoW Brand Award 2019 – Gold Champion from MarkPlus Inc. The Company also received the Netizen’s Brand Choice Award 2018 from Warta Ekonomi. All of these awards reaffirm the Company’s position as one of the leading, most dynamic, and trusted companies in Indonesia.

About Asia Pacific Rayon:

Asia Pacific Rayon is Asia’s first fully integrated producer of viscose rayon from renewable industrial park forests. The factory with a capacity of 300,000 tons, located in Pangkalan Kerinci, Riau, uses the latest production technology to produce high quality rayon for textiles and personal hygiene products. APR is committed to being a leading viscose rayon producer that adheres to the principles of sustainability, transparency and operational efficiency, serves the interests of society and the country, and provides value to customers.

Media Contact:
Djarot Handoko
Head of Corporate Communications, Asia Pacific Rayon

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