September 7, 2023
(press release)
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07 September 2023 Sainsbury’s is announcing the creation of new fashion destination spaces across nine of its stores that will host a curated offer of complementary brand partners alongside its popular Tu clothing ranges. The move is the start of an exciting new venture to create at least 50 fashion destination hubs in its stores and will also see the retailer grow its branded proposition at pace over the next five years, as it remains focused on meeting its customers evolving needs. Significant investment into the addition of third-party clothing brands such as Sosandar, Simply Be and Finery, in selected Sainsbury’s stores will support the clothing retailer’s ambitions to become a leading physical and digital destination for inclusive family fashion in the UK. The move will offer Sainsbury’s 23 million customers carefully curated brands alongside Tu clothing across both Tu.co.uk and the new fashion destination hubs on the shop floor. By working closely with these brands Sainsbury’s will retail exclusive product ranges and support the expansion of the broader clothing offering, particularly across more specialist product areas such as curve, maternity, lingerie and tailoring. These brand partners provide shoppers with greater choice and are helping to drive new customer acquisition, catering to the demand Tu is seeing for an increased selection of fashion brands, broader range of styles and price ranges to supplement its popular own brand range. For example, almost 40% of branded sales at Tu.co.uk this year has come from its contemporary clothing brand offer. The initial nine stores included in the launch of these fashion destination hubs will offer a curated edit of women’s fashion from established brands such as Sosandar and Simply Be and collections from Finery, Little Mistress by Vogue Williams, Thought, Burgs and Brakeburn. Customers will also be able to shop the full range of over 30 brand partners online at Tu.co.uk, where they can benefit from quick and convenient delivery and the opportunity to collect and spend Nectar points. Stores included in the September roll out of fashion destination hubs will be: These high footfall stores will range between four and seven of the brands, all of which have been selected to provide new and existing customers with an exciting offering of contemporary womenswear fashion when shopping with us in store. Christine Kasoulis, Sainsbury’s Clothing Director said: “We’ve been harnessing the strength of our much-loved own brand range, Tu clothing, to successfully introduce fashion brands online over the last year. Building on the success we’ve seen at tu.co.uk, we’re delighted to launch our new fashion destination hubs to offer customers a curation of exciting brands when they shop with us in store. We’re proud to be collaborating with so many brilliant partners that align to our values and who we hope will introduce new customers to our stylish Tu clothing range while giving our existing customers even more variety, whenever and however they choose to shop with us.” Sarah Welsh, CEO of Retail at N Brown said: “We are delighted to have partnered with Sainsbury's, one of the UK's most established and well-known retailers. Serving a broad customer group in synergy with our brands' own target demographic, the partnership aligns with N Brown's core ethos of championing inclusivity and serving the underserved. Ali Hall and Julie Lavington, Co-CEOs of Sosandar commented:"We are extremely proud to partner with Sainsbury’s, to sell a curated selection of our products through a number of selected stores across the UK and online. Sosandar is one of the fastest growing women’s fashion brands in the UK and this partnership will expand our reach even further. As one of the anchor brands chosen for this rollout, we are delighted to see the strength of our brand being recognised by a household name such as Sainsbury’s and believe our product will be the perfect fit for its customers. We are looking forward to working together to provide customers with stunning, quality clothing for all occasions.” Touker Suleyman of Finery said: “We’re excited to launch Finery into Sainsbury’s stores, it’s a great first venture to enter the brand into retail space and give customers the opportunity to see and shop the product ranges” For further information or imagery please contact lifestylepr@sainsburys.co.uk The brands included are all available online at Tu.co.uk now and will be launching in selected stores between the 24th of September and 6th of October 2023. About Tu Tu has been inspiring fashion confidence since its launch in 2004, offering design-led, excellent quality and great value fashion across womenswear, menswear and childrenswear. The sixth largest clothing retailer in the UK by volume, Tu helps customers fulfil their clothing missions everyday by offering everything from a broad range of lingerie, lounge and nightwear, the latest denim fits alongside key fashion pieces, everyday essentials and school wear. Tu also offers a range of specialist sizes with its own brand Petites and Maternity offers, as well as working with selected partners to keeps the whole family’s wardrobe updated with fashion that makes you feel good. Tu is aware of its impact on the world around it and has stretching sustainability targets to achieve, from key raw materials usage to greater transparency in its supply chain – all measured using the Higg Index. Tu clothing is available to buy online at Tu and Argos as well as in over 400 selected Sainsbury’s stores. About Sainsbury’s Offering delicious great quality food at competitive prices has been at the heart of what we do since John James and Mary Ann Sainsbury opened our first store in 1869. Today, inspiring and delighting our customers with tasty food remains our priority and our purpose is clear – driven by our passion for food, together we serve and help every customer. Our focus on great value food and convenient shopping, whether in-store or online is supported by our brands – Argos, Tu Clothing, Habitat, Sainsbury’s Bank and Nectar. Sainsbury’s has almost 600 supermarkets and over 800 convenience stores. Argos is a leading digital retailer and is the third most visited retail website in the UK, with over 70 per cent of its sales starting online. Argos is conveniently available for customers to collect from hundreds of Sainsbury’s stores. Digital and technology enables us to adapt as customers shop differently and our profitable, fast-growing online channels offer customers quick and convenient delivery and collection capability. Our colleagues are integral to our success, now and in the future.
We know from our own website how passionate our Simply Be customers are about fashion which truly fits. This new relationship will enable us to demonstrate the power of fashion and meet the needs of a wider audience - as a company which prioritises accessibility, this is extremely important. We're excited to begin working together and realise the positive outcomes of the partnership."
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