April 3, 2023
(press release)
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Norwegian Erling Haaland has signed with Nike, ushering in the next phase of Nike football. He joins athletes like Kylian Mbappé, Alexia Putellas, Cristiano Ronaldo, Ada Hegerberg, Marcus Rashford, Leah Williamson, Kevin De Bruyne, Megan Rapinoe and Sam Kerr on Nike’s incredible roster. Haaland’s unprecedented rise through European Club football, complete with a staggering pace of record-breaking goal scoring, cements his stamp on the future of the game. Since debuting for his hometown club, Bryne, in Norway, Haaland has progressed through league play in Austria, Germany and England, proving himself a force of nature by becoming the youngest player (at 22 years and 236 days) to score 30 goals in Europe’s premier club competition. He’s now on pace to break season goal-scoring records for his current club and the Premier League. Haaland’s commitment to holistic fitness — honored in his famed celebrations — boost his strengths on pitch: goal-scoring instinct, power, positioning, pace and precision.
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