Hy-Vee's retail media network RedMedia partners with Samsung, becoming one of the first to deploy Samsung's new VXT Content Management System for digital signage; cloud-native solution allows users to control, secure their display network in real time

Sample article from our Retail & Omnichannel

October 18, 2023 (press release) –

Hy-Vee’s RedMedia leverages VXT Content Management System

Samsung Electronics America, Inc., an industry leader in the global display market, announces that Hy-Vee’s retail media network RedMedia is one of the first businesses to deploy the new Samsung VXT Content Management System (CMS) for digital signage. The cloud-native solution integrates content management and remote device management capabilities with intuitive features to enable users to control and secure their Samsung display network in real time. Leveraging the VXT CMS, RedMedia will pursue an in-store digital strategy with dynamic displays that engage shoppers in Hy-Vee retail locations while driving new revenue streams through digital display solutions.

“Samsung is helping businesses unlock the full potential of their digital signage networks with high-impact content that delivers brand messaging all while enhancing the customer experience,” said James Fishler, Senior Vice President, Display & Home Entertainment Divisions, Samsung Electronics America. “We developed the VXT CMS to help companies quickly deploy content at scale, with new levels of creative and technical control. For retailers like Hy-Vee, in-store media can help maximize the revenue-generating potential of display technology – in high-traffic areas and at the end-of-aisle.”

Hy-Vee’s RedMedia engages shoppers with vibrant display content

Hy-Vee retail locations will use the VXT CMS to manage a network of over 10,000 Samsung QBR-Series commercial displays installed in aisles, deli, meat and seafood counters, wine and spirits departments and food courts in all its grocery store locations as well as Hy-Vee Fast & Fresh locations.

These displays deliver a dynamic mix of in-house content, including live cooking demos, promotions, recipes, product pairings, company announcements and menu boards, to engage shoppers. In an initiative to transform its stores into retail media spaces, Hy-Vee’s RedMedia is integrating its digital signage network and the VXT CMS in partnership with Samsung Ads, the advanced advertising division of Samsung Electronics, as one customized program enabling marketers to take advantage of buying in-store digital inventory in combination with Connected TV (CTV). This will provide advertisers with new and innovative ways to reach shoppers with the goal of generating additional sales for those who advertise on the platform.

Announced earlier this yearSamsung Ads has been building a bespoke marketplace combining in-home CTV with Digital Out-of-Home (DOOH) advertising, allowing marketers to reach their audiences as they move throughout the day. With advanced measurement, targeting and programmatic transactional technology, Samsung and Hy-Vee’s RedMedia are poised to lead the market in this emerging retail medium.

”Hy-Vee’s RedMedia provides a best-in-class solution for suppliers and their brands,” said Jason Farver, President of RedMedia. “We pride ourselves on our excellent customer service and ability to allow companies to reach specific consumers across various channels so they can create an omnichannel marketing strategy via Hy-Vee’s in-store marketing, loyalty programs and events.”

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Jason Irving
Jason Irving
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