February 7, 2024
(press release)
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To premier during the game, the playful spot highlights the brand Texas loves At stores across the Lone Star State, H-E-B aisles are the perfect place to find love. During this year’s Big Game, the retailer will premier its spot, which involves some dramatic humor and will highlight the brand H-E-B fans have come to adore. For H-E-B, its 2024 Big Game commercial whispers to the hearts of Texans and reveals what they truly desire down every aisle. In it, H-E-B will flirtatiously showcase an array of popular H-E-B brand products that turn heads. The 60-second commercial will broadcast between the Big Game’s third and fourth quarters, in more than a dozen key Texas markets. After it airs during the game, the commercial will be available on the H-E-B YouTube page. The spot will air through March in markets across the state. And for those fans who can’t wait, H-E-B launched a 15-second teaser. “H-E-B fans have a deep love for our brand, and that’s why we’re always looking for ways to go big and show our appreciation for our amazing customers,” said Ashwin Nathan, H-E-B Group Vice President of Marketing. “With something to fall in love with down every aisle, we think many of our loyal H-E-B fans will see themselves in these commercials.” “H-E-B fans have a deep love for our brand, and that’s why we’re always looking for ways to go big and show our appreciation for our amazing customers,” said Ashwin Nathan, H-E-B Group Vice President of Marketing. “With something to fall in love with down every aisle, we think many of our loyal H-E-B fans will see themselves in these commercials.” To accompany the launch of the commercial, H-E-B fans also can look forward to engaging with the brand via social media filters that will go live after the spot airs. One option will have the feel of a kiss cam that allows Texans to share their favorite H-E-B products, while the other is an interactive filter that determines the item that is the user’s snack soulmate. Recently named the top grocery retailer in the nation for the third time in five years, H-E-B takes inspiration from its loyal customers and dedicated Partners to create an assortment of some of the most unique and exclusive products found in the Lone Star State. Launched in 1992, H-E-B brand items are unique and creative products featured exclusively at H-E-B, Central Market, Joe V’s Smart Shop, and Mi Tienda stores in Texas. There are thousands of H-E-B brand products on store shelves, from Café Ole coffee and Creamy Creations ice cream to H-E-B Bakery Tortillas and H-E-B Meal Simple chef-inspired meals. H-E-B is a multi-format retailer that also operates Central Market, Joe V’s Smart Shop, Mi Tienda, and Favor Delivery.
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