May 10, 2023
(press release)
–
Boots Advantage Card customers can enjoy even more savings, including a NEW, always on, 10% off Boots’ own label range, covering thousands of lines across health, beauty, suncare and baby products. With Boots own brand becoming increasingly popular, customers can get their favourite own brand products, including Soltan, 17 and Boots Collagen, for less. The promotion also includes the Boots Everyday label, which was launched last year to help customers to easily find essential products at lowest prices. The popular range has seen a 38% sales uplift YOY and offers 120 lines across toiletries, skincare, dental, haircare, vitamins and period products. Since its launch, customers have bought 2,500 items from the Boots Everyday label each hour. The lines are all priced from 50p to £2.50, and with the additional 10% discount, these essentials will be even more affordable for customers. In addition, Price Advantage will expand with over 1,000 products now offering exclusive savings for Boots Advantage Card holders every month. So far, over 6 million customers have taken advantage of Price Advantage promotions, saving over £36m. Top deals on Price Advantage, available now, include: Additionally, there are further exclusive benefits for a number of customer groups, including: Pete Markey, Chief Marketing Officer at Boots comments: “Customers want instant savings so we’ve expanded Price Advantage to a huge 1,000 lines each month, with savings on some of our big name and most popular products. And with more customers choosing our own label products, we’re also adding an always on, instant 10% off our Boots Brand range, giving Boots Advantage Card holders money off 1000s of quality products from our trusted Boots brand.” In addition to the new 10% discount for Boots Advantage Card holders and expanded Price Advantage, Boots has:
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.