A comprehensive view of Customer Loyalty / Rewards Programs. This page highlights a small sample of our full coverage.
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Recent Articles

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Results are in from world’s first full-town digital deposit return scheme trial in Brecon, Wales, led by DDRS Alliance and sponsored by Welsh government; report on trial concludes high levels of compliance with 18,794 rewards being claimed
Published: April 19, 2024 by WhatTheyThink
JCPenney launches JCPenney Rewards and Credit Program, a free loyalty program that aims to deliver up to US$500M to customers; program is part of US$1B reinvestment plan to further improve customer experience and operational efficiencies
Published: April 18, 2024 by Associated Press
Lowe's partners with Lionel Messi, Inter Miami CF, and CONMEBOL Copa América 2024 USA, making Messi the first soccer player to join Lowe's Home Team, a lineup of top NFL and NBA athletes; multiyear agreement includes loyalty program benefits
Published: April 18, 2024 by Lowe's Cos. Inc.
Euromonitor: Gamification boosts customer engagement in loyalty programs, with digital consumers preferring exclusive experiences, rewards; trials by Walmart, Aldi have proven successful, while AI technology offers further potential for personalization
Published: April 16, 2024 by Euromonitor International Ltd.
New York senate bill would automatically apply digital-only coupons offered through grocers’ loyalty programs to senior citizens; bill aims to address trend of loyalty cards and newspaper coupons being replaced by mobile apps, which seniors may not use
Published: April 15, 2024 by Supermarket News

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