Asda launches new ‘Back to School’ bonus on its loyalty app; customers will get 10% back on school uniforms and a £2 Cashpot giveaway when they spend £10 on other back-to-school essentials such as stationery, lunch boxes, drink bottles

August 29, 2023 (press release) –

With just a week to go before the kids head back to school, Asda has introduced a new ‘Back to School bonus’ on its Rewards app.

Customers will get 10% back on school uniforms and a £2 Cashpot giveaway when they spend £10 on other back-to-school essentials such as stationary, lunch boxes and drink bottles.

Asda has launched the offer after new research revealed that many families are struggling with school uniform costs due to ongoing financial pressures.

A quarter (25%) of Asda customers surveyed said they would buy fewer school uniforms this year compared to previous years, while 42% said they would try to make old uniforms last as long as possible before replacing them.

To make the back-to-school shop more affordable, customers can take advantage of the following Asda Rewards offers:

• 10% back in their Cashpots on all school uniform clothing, footwear and accessories with no minimum spend required, until Sunday 10th September 
• A £2 cashpot boost when they spend £10 on other back-to-school essentials such as stationary, until Sunday 3rd September.  
• New Asda Rewards customers who download and scan the app for the first time will get £5 in their Cashpot, until midnight on Sunday 30th September. 

Additionally, Asda is also offering 10% off all schoolwear online via its George website until Monday 11th September.
Asda also has a 100-day guarantee on school uniforms, meaning that if for any reason a customer is not satisfied with their school uniform, they can simply return it within 100 days with proof of purchase for an exchange or refund.

Scott MacRae, Senior Buying Manager for Schoolwear at George, said: “With only a week until schools return, we know that our customers will be focused on making sure their children are kitted out for the new school year. We appreciate that this can be stressful, especially for large families, so we want to help budgets stretch further with our back-to-school offers across our website and Asda Rewards.”

Asda’s latest Income Tracker reveals that family disposable income remains firmly below the levels experienced prior to the cost-of-living crisis - down by £25.99 per week for the average household compared to July 2021.

The tracker also reveals those aged 30-49, are feeling the pinch the most as their spending on essentials, such as food, housing costs and utility bills, was 9.4% higher in July compared to a year earlier.

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