Asda adds feature to its Asda Rewards loyalty app that rewards customers saving up for Christmas this year, where budgets may be tight; customers will be able to transfer Cashpot savings into their Christmas Saver Cashpot up to a total amount of £300

Sample article from our Retail & Omnichannel

August 1, 2023 (press release) –

Asda has today announced it has introduced a new feature to its popular Asda Rewards loyalty app which will reward customers saving up for Christmas.

The Christmas Saver Cashpot is a new feature within the Asda Rewards app that will allow customers to save their Cashpot for spending over the Christmas period, where budgets may be tight this year.

Customers will be able to transfer savings from their Cashpot into their Christmas Saver Cashpot as many times as they’d like, up to a maximum amount of £300 in total.

Asda customers that transfer money into their Christmas Saver Cashpot will also receive a one-off cash bonus dependant on the amount they transfer.

Amount transferred into Christmas Saver Cashpot 

Cash bonus 

£10 - £19 








Cash bonuses will be added to customers Christmas Saver Cashpot between 20th November and 24th November 2023.

Customers can choose to convert their Christmas Saver Cashpot into vouchers to spend either in an Asda store or online between 24th November 2023 and 31st December 2023.

Vouchers can be created out of their Cashpot with as little as £1. With the maximum voucher amount at £100, there are plenty of ways that customers can utilise their Cashpot.

The move comes as Asda’s latest Income Tracker reveals that families in some UK regions are left with little to spend on themselves after paying taxes and essential bills.

Asda Rewards now has over five million active users in the UK and has given customers over £198m million back on their shopping since last August. 

Every time they shop, customers complete Missions and buy Star Products to help grow their Cashpot. There are new missions and events each week, so there are plenty of ways for customers to maximise the Rewards they earn. 

For customers that are looking to further bolster their savings for the festive season, Asda also offers a Christmas Savings Gift Card. The savings card can be topped up at any time with the benefit of receiving a bonus from Asda in November. Shoppers need to simply load money onto the card before 12th November and they can receive a bonus of up to £15.

In 2022, Asda gave £1.3million in bonuses to over 170,000 customers. For more details visit

Terms and conditions apply, and customers can view a list of the products excluded from Asda Rewards on Asda’s website -  

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