Stahls discusses decorated apparel trends for 2024, including metallic clothing, accessories, embellishments, inflatable or puffy fashion, retro and vintage looks like letterman jackets or embroidered sweatshirts, positive brand messaging

Sample article from our Printing & Publishing

February 9, 2024 (press release) –

The world of apparel decoration is constantly changing. In order to stay relevant, you need to keep up with customer demand and have a good understanding of the trends that are popular. From runways to retail, we’ve been observing what’s happening in the fashion industry and what trends will be popular with apparel consumers in 2024.

Metallic

Metallic clothing, accessories, and embellishments have been popular in retail clothing and are sure to be a hit with your customers this year! Use FlexStyle® Emblems to add a metallic finish and premium value to logos or use special effect HTV like CAD-CUT® Soft Metallic to offer a cost-effective alternative and add shine to larger logos.

FlexStyle® Domed Emblem in Metallic Finish
CAD-CUT® Soft Metallic in Silver

Inflatable & Dimensional

Inflation isn’t just happening in the economy. The past few seasons have seen a popularity in inflatable or puffy fashion, from puffer jackets to puffy sleeves and accessories. Emulate the inflated look with dimensional HTV such as CAD-CUT® Puff or Soft Foam.

CAD-CUT® Soft Foam in Textured Mint
CAD-CUT® Puff in Orange

Vintage Nostalgia

The popularity of the vintage and resale markets have increased the trendiness of retro and vintage looks. Whether its letterman jackets or embroidered sweatshirts, you can offer these looks without investing in new equipment.

Custom Chenille Patches
Custom Cut Sport-Stitch®

Positivity

The past couple years have seen the popularity of positive brand messaging, from mental health awareness to body positivity brands. No matter the slogan or logo, STAHLS’ has a variety of materials to ensure your positivity brand comes to life!

CAD-CUT® Chroma-TWILL™ in Jade
3D Embroidered Patch

Upcoming Webinar: 24 Trends for 2024

Learn about even more trends in apparel decoration in our upcoming webinar 24 Trends in 2024 on February 15th at 2:00p ET.

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Chelsey Quick
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