Keypoint Intelligence announces part two of its State of the Industry Report: Corrugated that focuses on digital print in labels and packaging; report looks at digital printing, how it is used, the value of its use, dispels commonly held misconceptions

Sample article from our Printing & Publishing

November 14, 2023 (press release) –

Keypoint Intelligence is pleased to announce State of the Industry Report: Corrugated, part two of a five-part series of reports to be published that focus on Industry Intelligence for Digital Printing for digital print in labels and packaging. This series of reports evaluates the adoption and use of production digital presses across narrow web labels, corrugated packaging, folding carton, and flexible packaging segments.

The report addresses industry questions related digital printing on why it’s used, how it’s used and the value of its use. Additionally, the report dispells some commonly held industry perceptions related to digital printing. This clarity provides additional insight into the challenges and opportunities for digital printing, and actions the industry can/should be taking to accelerate the adoption of digital printing in corrugated packaging. 

To get a better understanding of the industry, Keypoint Intelligence conducted qualitative in-depth interviews with a core global group of converters, OEMs, and suppliers, providing a “sounding board” to discuss topics of interest and gain a well-rounded perspective on the marketplace.

“Digital printing has established an entry position in corrugated packaging,” says Jean Lloyd, Principal Analyst at Keypoint Intelligence. “Our estimate places volume share for digital printing at less than 1% of the overall market, and 3% of the addressable market.”

“For those already participating in digital printing, the report addresses change occurring at all levels of the supply chain, and the potential favorable impact they will have around the use and adoption of digital printing,” explains Jeff Wettersten, VP of Keypoint Intelligence’s Packaging service. “For those not participating in digital printing, the report addresses options for engagement.”

This State of the Industry report also discusses the similarities or differences across all four packaging segments, corrugated, folding carton, flexible packaging, and narrow web labels, focusing on the broad value chain and where and how decisions are made for packaging specifications.

This report as well as upcoming reports on folding cartons, flexible packaging and brand adoption can be purchased separately or as part of a subscription to other research provided by Keypoint Intelligence’s Labels and Packaging service.

For more information about the report, please click here.

About Keypoint Intelligence:

For 60 years, clients in the digital imaging industry have relied on Keypoint Intelligence for independent hands-on testing, lab data, and extensive market research to drive their product and sales success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience.


* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order printing & publishing coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.