ST. LOUIS
,
July 20, 2022
(press release)
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It features the name “Whitebridge Pet Brands” incorporated into the layout and colors of the former Agras logo. When Whitebridge Pet Brands merged with Italian-based Agras Pet Foods in April 2022, the US manufacturer took a major leap toward its goal of building a global natural pet health and nutrition company. Agras’s natural Schesir brand dog and cat food was viewed as a perfect complement to Whitebridge’s treat, food and supplement brands, including Tiki Pets, Cloud Star, Dogswell, Crazy Dog, Pet Botanics and Grizzly. Italian brands Stuzzy and Adoc, further amplified their position in the EU. The combined entity, which continues to operate under the Whitebridge Pet Brands name, has a substantially enlarged international footprint, with four plants and sales in more than fifty countries. To signify the Whitebridge-Agras union, a striking new corporate logo has been designed, combining the best of the two companies’ well-recognized previous logos. The new design features the name “Whitebridge Pet Brands” incorporated into the layout and colors of the former Agras logo, with its iconic square of blue, red, green and tan rosette-like shapes. “It’s really all about the pets, so an important consideration for me was the incorporation of both a dog and cat silhouette into the new logo,” said Matt Grant, graphic designer at Whitebridge. “Whitebridge’s philosophy has always been, ‘Better Together.’ The merger with Agras, which shares our mission of delivering natural and minimally processed pet food takes the synergies of working together to a whole new level. New global capabilities for innovation, expanded distribution and growth, allow us to fulfill our promise of keeping pets happy and healthy, thereby doing the same for their people,” said Ann Hudson, vice president of marketing of Whitebridge Pet Brands. Whitebridge Pet Brands was founded in January 2015 with the merger of Cloud Star, a leading pet treat manufacturer, and Petropics, maker of Tiki Cat and Tiki Dog pet foods. In April 2017, Whitebridge Pet Brands acquired Dogswell, a leading brand of functional jerkies for dogs. In January 2020, the company acquired Cardinal Pet Care, maker of Pet Botanics and Crazy Dog training treats. And in March 2021, Whitebridge Pet Brands completed the acquisition of Grizzly Pet Products, a leader in pet supplements. The company’s goal is to build a global natural pet health nutrition company that brings health and happiness to pets and owners with a range of minimally processed, natural, and wholesome dog and cat foods, treats, complements, and supplements. Whitebridge Pet Brands took a major step toward achieving this global footprint in April 2022, when it merged with Italian-based Agras Pet Foods. The company, which continues to operate under the Whitebridge Pet Brands name, is headquartered in St. Louis, Missouri and has manufacturing operations in Joplin, Missouri, Woodinville, Washington and Copenhagen, Denmark. Agras Pet Foods was founded in 1986 in Genoa, Italy, with the mission to bring natural and high-quality products to the pet food sector and is today a leader in Europe in the distribution of natural foods for dogs and cats, with a particular focus on the wet complements and toppers segments. Agras Pet Foods is headquartered in Genoa and has manufacturing operations in Neive, Italy. NXMH is a Brussels-based, family-owned investment firm with €4 billion of assets under management. NXMH
About Whitebridge Pet Brands
About Agras Pet Foods
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