The American Kennel Club names UK-based YuMOVE as its official dog joint supplement; brand is set to launch Plus+ Hip & Joint Supplement for US market in April, which boasts Omega-3 and contains 20% more sustainably sourced Green Lipped Mussels

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NEW YORK CITY , March 14, 2022 (press release) –

The brands are teaming up to educate and help U.S. dog owners prevent, maintain and improve their dogs’ joint health and mobility.

The American Kennel Club (AKC), the governing body of dog sports in the United States, and leading advocate for dogs, announced YuMOVE as the official dog joint supplement sponsor of the AKC. The brands are teaming up to educate and help U.S. dog owners prevent, maintain and improve their dogs’ joint health and mobility, at every age.

The relationship also includes sponsorship of televised AKC agility events, the AKC World Agility team and AKC Meet the Breeds events.

From attending its first agility show over 15 years ago, to becoming the U.K.’s number one dog joint supplement, YuMOVE is already helping more than 1.7 million dogs a year globally by providing the highest quality joint supplement that is scientifically proven to work in six weeks. Its products use natural ingredients and are the only hip and joint supplement powered by its unique ActivEase Green Lipped Mussels – a super-concentrated source of high quality, joint-soothing Omega-3, sustainably sourced from local farmers and only available from the crystal-clear waters of New Zealand.

“The health and well-being of dogs is a key priority for the AKC, as well as responsible dog owners who only want the best for their dogs,” said Dennis B. Sprung, president and CEO of the AKC. “We are thrilled to work with YuMOVE and to highlight the commitment dog owners have to the wellness and joint health of both canine athletes, and dogs everywhere.”

This April, YuMOVE will introduce its newest dog joint supplement into the U.S. market. YuMOVE Plus+ Hip & Joint Supplement, available exclusively at www.yumove.com, provides extra high-strength joint support, and contains 20% more ActivEase Green Lipped Mussels than the original YuMOVE chewable tablets for adult dogs.

“We’re delighted to work with the American Kennel Club, becoming their official dog joint supplement sponsor,” said Fiona Hope, CEO of Lintbells – Home of YuMOVE. “It was 15 years ago that we launched the business in the United Kingdom at a local dog conformation show. Since then, we have played an active role in dog conformation, flyball and agility communities, and have worked closely with them over this time to develop and produce new products exclusively to support these active dogs.”

“Our mission is clear. We want dogs globally to live their most active life, for life,” continued Hope. “That’s why we’re excited to launch YuMOVE Plus+ in the U.S. and to become the official dog joint supplement sponsor of the AKC. This will help ensure dogs throughout their canine action sport careers, as well as dogs everywhere, have access to a joint supplement that truly makes a difference to their performance and recovery.”

To help dog owners see the joint difference in their own dogs, YuMOVE is offering 30% off on any YuMOVE hip & joint supplements by using the one-time code “DogAthlete30” at checkout. Or dog owners can save 40% every month when they sign up for a subscription using “DogAthlete40” at checkout.

Watch the AKC YuMOVE video announcement here.

For more information on AKC, visit www.akc.org. For more information on YuMOVE, www.yumove.com.

*Double-blind placebo-controlled, objectively measured canine clinical studies with Royal Veterinary College 2015 (Data on file) & School of Veterinary Science, Massey University 2020 (Manuscript in preparation).

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Dan Rivard
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