Custom super-premium pet food manufacturer Alphia partners with Better Choice to become the manufacturer for its premier brand, Halo; Alphia has invested US$5M into Better Choice as part of partnership

Sample article from our Pet Care

June 22, 2023 (press release) –

Press release: Alphia

Alphia, Inc., the largest custom manufacturer of super-premium pet food in the U.S., recently announced a long term strategic manufacturing partnership with Better Choice Company, a pet health and wellness company. Along with a $5 million investment made by Alphia into Better Choice, Alphia will become the manufacturer for its premier brand, Halo, a high growth super-premium pet food brand found in pet specialty stores.

“Solidifying a long-term manufacturing relationship with Better Choice is in line with Alphia’s vision to nourish & protect pets every day, creating a lasting impact with brand partners that share our views on safe, high quality pet food,” said David McLain, CEO of Alphia, “We respect the Halo brand, and look forward to fueling their growth to feed more pets.”

Michael Young, chairman of Better Choice, commented, “With this strategic investment into Better Choice as well as a multi-year manufacturing partnership with leading premium pet manufacturer, Alphia, Better Choice is in an excellent position to grow the Halo brand with a strong partner.”



* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order pet care coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.