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Better Choice rebrands TruDog under its broader Halo product portfolio; company also debuts line of Halo freeze-dried raw meals, treats and toppers and have already seen increase in purchases of Halo Holistic and Halo Elevate kibble by TruDog customers
Published: July 22, 2022 by Pet Product Innovations LLC
Better Choice promotes Robert Sauermann to COO and Donald Young to chief sales officer; Sauermann currently serves as company's EVP of strategy, finance, while Young previously led the sales organizations of brands such as the Nutro Co., Merrick Pet Care
Published: June 23, 2022 by Pet Plus Mag
Better Choice introduces Halo Pet marketing campaign to celebrate pet parenthood in support of new super-premium, natural pet food brand Halo Elevate; campaign targets millennial and Gen Z pet parents through YouTube, Instagram, Facebook and TikTok
Published: June 07, 2022 by Pet Plus Magazine
Better Choice’s pet food brand Halo Elevate wins Graphic Design USA packaging award; the purple packaging ‘is designed to elicit the same emotional response from pet parents as a top-quality, premium human food or beverage brand,’ says CEO
Published: May 03, 2022 by Globe Newswire
Better Choice launches new line Halo Elevate with 39 varieties of dry and wet food for dogs, available at Petco, Pet Supplies Plus and neighborhood pet stores; recipes are formulated with probiotics and include grain-free, chicken and red meat options
Published: March 22, 2022 by PR Newswire

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