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Better Choice rebrands TruDog under its broader Halo product portfolio; company also debuts line of Halo freeze-dried raw meals, treats and toppers and have already seen increase in purchases of Halo Holistic and Halo Elevate kibble by TruDog customers
Published:
July 22, 2022
by Pet Product Innovations LLC
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Better Choice promotes Robert Sauermann to COO and Donald Young to chief sales officer; Sauermann currently serves as company's EVP of strategy, finance, while Young previously led the sales organizations of brands such as the Nutro Co., Merrick Pet Care
Published:
June 23, 2022
by Pet Plus Mag
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Better Choice introduces Halo Pet marketing campaign to celebrate pet parenthood in support of new super-premium, natural pet food brand Halo Elevate; campaign targets millennial and Gen Z pet parents through YouTube, Instagram, Facebook and TikTok
Published:
June 07, 2022
by Pet Plus Magazine
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Better Choice’s pet food brand Halo Elevate wins Graphic Design USA packaging award; the purple packaging ‘is designed to elicit the same emotional response from pet parents as a top-quality, premium human food or beverage brand,’ says CEO
Published:
May 03, 2022
by Globe Newswire
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Better Choice launches new line Halo Elevate with 39 varieties of dry and wet food for dogs, available at Petco, Pet Supplies Plus and neighborhood pet stores; recipes are formulated with probiotics and include grain-free, chicken and red meat options
Published:
March 22, 2022
by PR Newswire
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