A comprehensive view of Better Choice Co. Inc.. This page highlights a small sample of our full coverage.
For real-time access, please log in to your Pet Care Market Intelligence Service.

Recent Articles

sample of recent headlines, press releases and get more..

Better Choice rebrands TruDog under its broader Halo product portfolio; company also debuts line of Halo freeze-dried raw meals, treats and toppers and have already seen increase in purchases of Halo Holistic and Halo Elevate kibble by TruDog customers

Better Choice promotes Robert Sauermann to COO and Donald Young to chief sales officer; Sauermann currently serves as company's EVP of strategy, finance, while Young previously led the sales organizations of brands such as the Nutro Co., Merrick Pet Care

Better Choice introduces Halo Pet marketing campaign to celebrate pet parenthood in support of new super-premium, natural pet food brand Halo Elevate; campaign targets millennial and Gen Z pet parents through YouTube, Instagram, Facebook and TikTok

Better Choice’s pet food brand Halo Elevate wins Graphic Design USA packaging award; the purple packaging ‘is designed to elicit the same emotional response from pet parents as a top-quality, premium human food or beverage brand,’ says CEO

Better Choice launches new line Halo Elevate with 39 varieties of dry and wet food for dogs, available at Petco, Pet Supplies Plus and neighborhood pet stores; recipes are formulated with probiotics and include grain-free, chicken and red meat options

Ask us about our Pet Care market view

Trending Chart

Interactive chart with headline count