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Better Choice relaunches Halo Holistic with no-soy recipes featuring higher levels of responsibly sourced protein, as well as poultry-free options; updated packaging features premium bag with stay-fresh zipper that can be recycled through TerraCycle

Better Choice rebrands TruDog under its broader Halo product portfolio; company also debuts line of Halo freeze-dried raw meals, treats and toppers and have already seen increase in purchases of Halo Holistic and Halo Elevate kibble by TruDog customers

Better Choice promotes Robert Sauermann to COO and Donald Young to chief sales officer; Sauermann currently serves as company's EVP of strategy, finance, while Young previously led the sales organizations of brands such as the Nutro Co., Merrick Pet Care

Better Choice introduces Halo Pet marketing campaign to celebrate pet parenthood in support of new super-premium, natural pet food brand Halo Elevate; campaign targets millennial and Gen Z pet parents through YouTube, Instagram, Facebook and TikTok

Better Choice’s pet food brand Halo Elevate wins Graphic Design USA packaging award; the purple packaging ‘is designed to elicit the same emotional response from pet parents as a top-quality, premium human food or beverage brand,’ says CEO

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