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Better Choice relaunches Halo Holistic with no-soy recipes featuring higher levels of responsibly sourced protein, as well as poultry-free options; updated packaging features premium bag with stay-fresh zipper that can be recycled through TerraCycle
Published: August 22, 2022 by Globe Newswire
Better Choice rebrands TruDog under its broader Halo product portfolio; company also debuts line of Halo freeze-dried raw meals, treats and toppers and have already seen increase in purchases of Halo Holistic and Halo Elevate kibble by TruDog customers
Published: July 22, 2022 by Pet Product Innovations LLC
Better Choice promotes Robert Sauermann to COO and Donald Young to chief sales officer; Sauermann currently serves as company's EVP of strategy, finance, while Young previously led the sales organizations of brands such as the Nutro Co., Merrick Pet Care
Published: June 23, 2022 by Pet Plus Mag
Better Choice introduces Halo Pet marketing campaign to celebrate pet parenthood in support of new super-premium, natural pet food brand Halo Elevate; campaign targets millennial and Gen Z pet parents through YouTube, Instagram, Facebook and TikTok
Published: June 07, 2022 by Pet Plus Magazine
Better Choice’s pet food brand Halo Elevate wins Graphic Design USA packaging award; the purple packaging ‘is designed to elicit the same emotional response from pet parents as a top-quality, premium human food or beverage brand,’ says CEO
Published: May 03, 2022 by Globe Newswire

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