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Mid America Pet Food appoints Donald Young as chief revenue officer behind VICTOR Super Premium Pet Food, Nature’s Logic brands; Young previously served as EVP of sales at Better Choice, following VP sales position with Merrick Pet Care

Custom super-premium pet food manufacturer Alphia partners with Better Choice to become the manufacturer for its premier brand, Halo; Alphia has invested US$5M into Better Choice as part of partnership

Better Choice's new Halo Elevate line achieves 15.6% year-over-year point-of-sales growth at Petco in recent 12 weeks; Petco’s comparable sales growth was 5% year-over-year in Q4 2022, which means that Halo Elevate is outpacing Petco's retail growth

Better Choice's Halo pet food brand wins China Pet Industry White Paper's 2022 Consumer's Favorite Imported Cat Brand; Halo was chosen in survey of over 30,000 pet owners across China, which aims to identify most popular, trustworthy pet brands in market

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