A comprehensive view of soaps, bath & shower products. This page highlights a small sample of our full coverage.
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Recent Articles

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Plant-based personal-care brand Buff City Soap receives additional investment from growth equity firm General Atlantic, following initial investment in June 2021; company will use capital to expand footprint, introduce new products, in-store experiences

Indie personal-care brand Sunrise Session wins Indie 360 People's Choice Award at NYSCC Suppliers' Day 2022; brand makes single-use, waste-free shampoo, conditioner, body wash in biodegradable pod format, solid format soap sheets called 'soap slips'

Johnson’s Baby launching refill cartons that contain 90% less plastic compared to existing bottles; design includes an infographic explaining how to refill an existing plastic bottle, plus a QR code linking to video instructions, recycling information

Eco-friendly home-care brand Blueland, known for its laundry detergents and home cleaners, enters personal-care space with launch of powder-to-gel body wash; Body Wash Starter Set includes reusable Forever Bottle, powder refill sachet in three scents

Dollar General debuts Five Deep Breaths and Scent Happy, two new body care lines developed with HatchBeauty Brands; ranges will introduce eight new scents across products including bath bombs, lotion, body scrubs, body washes, hand soap and fragrance mist

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