Packaging Design Wrap-Up: McDonald's Norway features discarded packaging in anti-litter campaign; e.l.f. Cosmetics launches makeup collection inspired by Dunkin’ packaging; city turns packaging waste into giant globe sculpture in observance of Earth Day

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LOS ANGELES , April 22, 2022 () –


McDonald’s Norway features discarded packaging in anti-litter campaign

Fast food giant McDonald’s hopes to use its influence to remind consumers in Norway that trash from packaging belongs in trash cans, not the environment. In a new campaign titled “Take Away Your Takeaway,” McDonald’s shows the honest but “ugly side” of its packaging through visuals that spotlight abandoned paper bags, cups and fries packaging. The visuals can be found on the company’s Instagram account as well as on tray papers and out-of-home advertising. To further get out its message, McDonald’s Norway also put up posters next to trash cans to point the public to where it should dispose of used wrappers. The campaign was photographed by Jói Kjartans in Oslo and spearheaded by advertising agency NORD DDB.

The primary source of this information is Design Taxi

e.l.f. Cosmetics launches makeup collection inspired by Dunkin’ packaging

The limited-edition e.l.f. x Dunkin' makeup collection comes at a time when one of the latest beauty trends is having skin that looks as dewy and moist as a glazed doughnut. The collection includes "The Dunkin' Dozen" eyeshadow palettes, "Donut Forget Putty Primer" and "Glazed for Days" lip glosses—all of which come in boxes, cartons, bags and other beauty packaging that feature Dunkin's iconic pink and orange color palette and beloved chunky typeface. In addition, the illustrations on the packaging consist of the well-known "running man" logo and a doughnut with a small bite taken out of it.

The primary source of this information is The Dieline
City turns packaging waste into giant globe sculpture in observance of Earth Day

From now until mid-June, visitors of Abbey Park in Leicester, England, will see a giant globe sculpture made of packaging waste floating down the river. Measuring 5 meters in diameter, the globe was created for Earth Day to remind people about the importance of protecting the environment. Material for the globe, which includes discarded bottle tops, food packaging, chip packets and other household waste, was collected by the city council’s environmental rangers with the help of Leicester Environmental Volunteers. All items were sorted and cleaned before volunteers transformed them into a giant artwork that depicts the world’s landmass and oceans. “This giant globe sculpture reminds us that there is much, much more that we can do to protect our environment,” said Deputy City Mayor and lead on the environment Councilor Adam Clarke in a press release. “As we mark Earth Day, it’s a good time to think about the small changes we can make in our lives that will make a huge difference to our environment in the long term.”

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