June 10, 2022
(Industry Intelligence Inc.)
–
Fashion student upcycles Shein plastic bags with help from TikTok What began as a pandemic hobby for design student Ava Grand in 2020—turning bags from fast-fashion online retailer Shein into clothing and accessories—eventually grew into a full fashion line for her capstone project at Marist College. The clear plastic bags feature “SHEIN” printed down the side and a zipper across the top. Grand incorporated those very elements into a variety of new items, including puffer jackets, skirts, bags, vests and more. After a year of turning packaging waste from family and friends into fashion, Grand posted her first TikTok in spring 2021 asking people to send her Shein bags. According to Grand, bags arrived from TikTokers from all around, including Florida and England. “It’s almost like they have the same vision and passion for something they want to do for this plastic, but I’m the arms and mind behind what I can actually do with it,” she said in an interview with Times Union. “It’s a reward to hear they want to be a part of something I can create.” And Grand’s efforts continue to make waves. Her latest Shein TikTok, posted on April 30, currently has more than 2 million likes and 15 million views. Moreover, when presenting her “Retreat” collection of upcycled Shein bags at the 36th annual Marist College Silver Needle Runway Show on May 6, Grand was awarded Designer of the Year out of the 24 design majors graduating. The primary source of this information is Times Union A guerilla campaign by ad agency Anchor Worldwide aims to ease the spread of Asian American Pacific Islander (AAPI) hate crimes, and packaging design plays a prominent role in these efforts. Anchor has planted hundreds of pill boxes in pharmacies across New York City that claim to be the “Cure for Racism” with an “AAPI formula.” The pharmaceutical-inspired packaging points readers to the website of the Stop AAPI Hate organization for resources on how to truly cure racism. The boxes also include copy mimicking that of actual medication information, such as dosages and symptoms. “There is no recommended dosage of anti-racism treatment,” the packaging reads. “Only learning and understanding can help. If you are experiencing racist thoughts or behavior and feel increasingly violent towards others, just stay home and rest. Forever,” infected racists are urged. “No one wants racists out on the city streets. We all belong here.” The box also guides the public to stay healthy by engaging in authentic conversations about racism, resistance and unity with friends and family members. The primary source of this information is Design Taxi Lay's Love packaging, created in the run-up to Valentine’s Day 2021, was designed to celebrate relationships, friendship and love for the youth of today. Each pack depicted a hand poised in a half-heart shape, ready to be met with its counterpoint flavor in order to complete the picture. Behind each hand illustration were silhouettes of couples strolling on the beach, palm trees and dreamy clouds, all evoking a romantic atmosphere. Bold script in the center was also included to highlight the product flavor. To supplement the packaging, Lay’s India introduced two new limited-edition flavors—Lay’s Herby Crush and Lay’s Cheesy Love—to make the celebrations an “affair to remember.” The love-inspired chip packaging received a 2022 bronze A’ Design Award. The primary source of this information is A’ Design Awards
Advertising agency plants anti-racism pill boxes across New York City pharmacies
Lay’s India chip bags featuring hand illustrations align to create heart shape
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.
