October 13, 2023
(press release)
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The functional Froosh+ smoothies with ingredients that support wellbeing are now packed into lightweight paper cans, whose carbon footprint is approximately 28%[1)] smaller than that of a reusable glass bottle. The product family is also expanding with a new, fresh flavour: Froosh+ Energizer Smoothie gets its taste from mango, carrot and ginger, and it contains added caffeine and vitamin C to help reduce tiredness [4) 5)]. The products will be available in shops in October 2023. Sustainability is in the core of Fazer’s operations and strategy, and the company is committed to reducing its carbon dioxide emissions by 42% by the year 2030, compared to 2020. In addition, Fazer is committed to reducing food waste by 50% by the year 2030. Each of Fazer's businesses has a clear action plan to achieve their goals. “In Froosh we have been able to reduce food waste in both production as well as finished products by 44% compared to 2020. We are now moving our Froosh+ smoothies from glass bottles to lightweight paper cans. The carbon footprint of a paper can is 28%1) smaller than that of a reusable glass bottle", says Erika Jureskog, Brand Manager for Froosh. A fresh new smoothie gets a kick from caffeine and vitamin C Consumer interest in functional foods that increase physical performance and benefit health is continuously growing7). Functional Froosh+ smoothies have been developed to meet this demand: In addition to fruit and berries, they contain vitamins, caffeine and other ingredients that support wellbeing. Froosh smoothies don’t contain any added sugar or preservatives.The new product in the family, Froosh+ Energizer, 235 ml, is a refreshing fruity smoothie with mango, orange and carrot. The smoothie gets an extra kick from ginger and caffeine, and the added vitamin C helps reduce tiredness4) 5). “Consumers are increasingly interested in products that support health and wellbeing, and the offering of energizing products is growing rapidly6). We want to offer the consumers easy ways to support their health in hectic everyday life. Mango is one of our most popular smoothie flavours, and to accommodate our consumers’ wishes, we wanted to introduce mango to the Froosh+ product line”, Jureskog says. The Froosh+ product family also includes two other smoothies: The berry bomb Froosh+ Focus gets its flavour from blackcurrant, strawberry and acai, and zinc and iron contribute to normal cognitive function2). Refreshing and green, Froosh+ Immunity contains apple, pear, kiwifruit, and ginger, and the added vitamins B6 and B12 contribute to the normal function of the immune system3). Owned by Fazer, Froosh is one of the leading smoothie brands in the Nordic countries. The brand is known for its high-quality ingredients and colourful and tasty smoothies. The products contain no added sugar or preservatives. In addition to the Nordic countries, the products are available also in the Baltic countries, Iceland, Ireland, Germany, Slovakia, and Czechia. 1) Circular Analytics; Environmental performance of CartoCans. Donzdorf, Germany, 31.7.2019. 2) Iron and zinc contribute to normal cognitive function as part of a varied and balanced diet and healthy lifestyle.3) Vitamins B6 and B12 contribute to the normal function of the immune system as part of a varied and balanced diet and healthy lifestyle. 4) Vitamin C contributes to the reduction of tiredness and fatigue as part of a varied and balanced diet and healthy lifestyle. 5) High caffeine content. Not recommended for children or pregnant or breastfeeding women. Max 5 bottles per day. 6) Innova Insight platform/Innova consumer research 2021-2022 and Innova product launches 2021-2022 7) Top Trends for 2023, Innova Market Insight Further information: Maria Rämö, Communications Manager, Fazer Lifestyle Foods, maria.ramo@fazer.com, 040 847 1020 Fazer serves the media by phone Mon–Fri from 8 am to 4 pm, tel. +358 40 6682 998 and at media@fazer.com. 
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