June 15, 2023
Since 1845, James Cropper's great speciality has been colour. Our speciality is therefore to combine fibres, whether of recycled origin or virgin fibres, with pigments, which can be liquid or solid, and which will generally meet all the requirements of packaging, such as light resistance, rub test resistance, etc. In fact, as a colour specialist, it's our dream to do a Colourform in colour, so this packaging is totally in colour. What you need to know is that there is a colour laboratory located between our paper division and the Colourform division. The same laboratory could potentially develop a colour for a Colourform product, say a red, and the same red for paper, other boxes or other applications of the brand. So there are no limits to colour. To address the issue of price and cost that you mentioned, the price difference between white and coloured packaging is virtually nil. The impact of the pigment used is very small. In terms of quality, these are chemical pigments which have a cost, but as we use very few of them in quantity, the variable is on the order of 4-5% on this type of packaging.
Tricia Hartmann, Luxury Packaging Global Lead, JAMES CROPPER