Dunapack Packaging, part of Prinzhorn, completes its Customer Journey Project, focusing efforts on developing a customer experience strategy; discoveries are now being transferred into activities related to customer requirements and expectations

Sample article from our Packaging Industry

March 7, 2024 (press release) –

Dunapack Packaging's Customer Journey Project has been successfully completed.

We have conducted in-depth customer interviews in collaboration with Horvath & Partners, and have challenged ourselves in the course of internal workshops.

At Dunapack Packaging, customers are the centre of our universe, and we have focused our efforts on developing a customer experience strategy based on the Dunapack ONE Meta Journey.

Our discoveries are now being transferred into activities related to customer requirements and expectations. Our aim is to incorporate them into daily routines, truly giving life to our stategy. 

We would like to thank everybody participating for their contribution and support.

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Jason Irving
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