Berry Global spotlights 100% recyclable water bottle it produced for luxury artesian mineral water brand NEUE Water; bottle is made with 100% rPET and features unique, ergonomic flat shape

Sample article from our Packaging Industry

September 5, 2023 (press release) –

Berry Global was chosen by NEUE Water to enhance the sustainability of traditional mineral water packaging with a luxury artesian mineral water bottle made with 100% recycled PET (rPET).* The new bottle eliminates the use of virgin plastic, thereby reducing carbon emissions. In addition to its stronger sustainability profile, the bottle’s unique, ergonomic flat shape caters to today’s modern, on-the-go lifestyle by fitting easily into pockets, bags and seatback storage in planes and trains.

Personal Passions Driving Positive Change: More Recycling and More Reducing

"I want More Recycling and a key element of Berry CPI's growth is circularity. The launch of Berry's B More circular range gives our customers the chance to tap into Berry's growing PCR capabilities in the move to a circular economy and help tackle the issues of pollution and climate change."


Dean Williams, Area Sales Manager, Berry Agile Solutions


"Many brands continue to use virgin plastic in their consumer products where it is no longer necessary. We created NEUE Water to encourage the use of 100% recycled plastic and hope to see more and more brands follow our lead!"


Michael Lowers, Founder, NEUE Water



"I passionately believe we all need to work together to drive More Recycling by properly disposing of the plastic we use. I strive to be vigilant about checking my recycling labels to ensure all plastic is recycled properly at home, and if I could change one thing, it would be for retailers to be consistent in the use of recycling labels! "


Sue Springett, Senior Marketing Manager, Berry Agile Solutions


"Partnering with NEUE Water to support the project team’s passion of More Recycling, Berry Agile Solutions, Llantrisant was able to demonstrate the agility and 'can do' attitude required to deliver this innovative product to market, despite perceived technical challenges inherent in the design of the bottle. Kudos to our technical team in realizing NEUE’s vision. "


Rob Jones, Plant Manager, Berry Agile Solutions


"We have a choice and ours at Berry Llantrisant is to use as much PCR as possible to help protect the environment. We always encourage our customers to use the More Recycling approach even when designing difficult to Manufacture Bottles."


Jon Bedgood, Technical Manager, Berry Agile Solutions


Achieving More Together

  • 100% recycled PET (rPET) design
  • Eliminates the use of virgin plastic to reduce carbon emission

We are listening for the next opportunity to act. Share your personal sustainability passion here and let’s accomplish more together!

*100% recycled content claim only applies to the bottle and not the cap

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Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order packaging industry coverage for our clients. Contact us for a free consultation.

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