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Recent Articles

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Liquid Death's eBay auction for ads on its packaging cases, a Super Bowl-adjacent stunt, concludes with US$500,000 winning bid from crypto company Coinbase; 'we see the Liquid Death tiny billboards as a truly valuable media placement,’ says Coinbase CMO

French consumer watchdog Foodwatch files legal complaint against Nestle, accusing company of fraudulently treating water for its top mineral water brands

Packaging Design Wrap-Up: Markable water bottle helps reduce beverage waste; concept design for Pringles packaging allows for easier sharing; travel-ready Pedigree dog food packaging concept offers greater convenience

Lidl launches bottling plant in Derby, UK, which has recently started supplying to stores across Great Britain; the facility, operated by MEG, bottles water and produces soft drinks with a production capacity of 380 million bottles per year

Canned water brand Liquid Death launches eBay auction involving the paperboard packaging for its cans; brand proposes putting an ad on 500,000 of its packages and getting nearly double the reach of Super Bowl 58 commercials

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