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Recent Articles

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Tech vs. Trees: Scientists produce Tylenol’s active ingredient from trees instead of petroleum, paper analytic test can detect water contaminants in remote areas, magazine publishers return to print to attract brand-name advertisers

University of Wisconsin researchers develop model using machine learning to measure increased methane emissions in boreal arctic wetlands amid increased temperatures, plant productivity; team aims to more accurately estimate future temperature increases

UW-Stout students win competition to imagine new packaging for Pringles; the recyclable plastic packaging features new oblong shape to stabilize product, peel and reseal tab for better access, redesigned lid that pushes remaining chips to top

Student members of University of Wisconsin-Stout’s Stout Packaging Assn. will host Packaging Jamboree 2024 from April 7-9; conference will connect students from packaging universities and colleges in the US and Canada with industry professionals, alumni

University of Wisconsin Madison research highlights effectiveness of integrated marketing communication strategies used by Pampers to build close relationship with customers; paper studies Pampers campaigns in digital content, cause and event marketing

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