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Recent Articles

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Croatia-based Filir removes plastic packaging for its Easter snacks and candies, replaces it with a fiber-based solution from DS Smith; new packaging can be reused as a gift bag, features a locking system, is part of a unique unboxing experience

Mondi report looks at consumer shopping behavior, attitudes toward packaging and unboxing, perceptions and behaviors toward recycling and reusing, and the future of ecommerce packaging; report based on survey of 6,000 customers across Europe, Turkey

In ecommerce survey of 6,000 consumers across six markets, 88% value protective packaging and a substantial portion consider recyclability important; nearly half won’t shop again with a brand due to negative unboxing experience such as overpackaging

Commentary: Today’s packaging is all about memorability; studies indicate consumer interest in unboxing videos because of planned product purchases, and in sharing images of branded packaging on social media if it's unique and aesthetically appealing

Creative Bloq highlights '5 hot packaging design trends in 2024' based on Pentawards survey--use of shadows and silhouettes, subtle details to evoke a character or narrative, rock textures, layering, and packaging with moving parts to enhance unboxing

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