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Recent Articles

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Australian body care brand Sundae Body says demand for its novel whipped shower foams signals need for more innovation in bath and body care; its newest launch, Body Whip Moisturizers, reflects focus on brand equity instead of a novelty factor

MONDAY Haircare founder introduces Osāna Naturals, a range of skin and hair care formulations featuring six functional fragrances; current assortment includes Body Wash, Hand Wash, Hand/Body Lotion, Shampoo and Conditioner, all Leaping Bunny approved

L'Oreal Paris introduces Elvive Hyaluron + Pure Collection, featuring shampoo, conditioner and oil erasing scalp serum; launch marks second L'Oreal Paris Elvive Haircare exclusive with Walmart, opportunity for new Gen Z and Millennial customer acquisition

BBB's National Advertising Division determines men’s natural personal care brand Dr. Squatch has supported its 'No Harmful Ingredients' claims, which were challenged by Unilever; NAD recommends it discontinue certain other comparative marketing claims

Dove launches Plant Milk Cleansing Bars, infused with plant-based milks; formulas are 98% biodegradable, pH-balanced, come in four scents--Coconut Milk & Sugar Lychee, Macadamia Milk & Willow Lavender, Oat Milk & Berry Brulee, Turmeric Milk & Lemon Drop

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