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Nike beats expectations as sales rise 14% from last year; company says results fueled by product innovation, relationships with consumers, digital advantage that fuels brand momentum

Foot traffic at Lululemon, Nike stores increased in February, despite an overall decrease in at sporting goods apparel stores by nearly 8%; traffic could indicate that companies' 'experiential' brick-and-mortar designs seem to be working: Placer.ai

Foot Locker, Nike align on growth in basketball, kids, sneaker culture in 'revitalized' partnership; though Foot Locker will not see more limited edition lines such as Dunks and Jordans, holiday season will feature LeBron James, Kevin Durant retro shoes

Adidas CEO Bjorn Gulden hosts first earnings call, highlights include: DTC to decelerate; touts Adidas' innovation over Nike's; Yeezy business is not returning; basketball is critical to brand's US business; Adidas will 'again be the best sports brand'

Adidas opens first Bronx, New York, store, located in Baychester, which features a digital footwear wall that customers can use to search for products online; opening comes five months after Nike opened its first location in the Bronx, also in Baychester

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