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Recent Articles

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Garnier debuts Product Impact Labelling, a digital label system that ranks its hair care products with other L'Oreal products on 14 environmental factors; Garnier is first L'Oreal brand to implement the label, empowering consumers with sustainable choices

Unilever Pakistan partners with UK-based Exarta to establish footing in the Web3 space, experiment with marketing strategies bridging between the virtual and physical world; partnership will work on upcoming TRESEmmé Pakistan metaverse campaign

Patent Issued to P&G for hair care compositions for calcium chelation: USPTO 11,458,085

Beauty brand incubator Maesa sued by celebrity hairstylist and partner Kristin Ess in attempt to reclaim the rights to her eponymous brand; Ess claims Maesa's grip on the brand are unfair to the long-term growth of Kristin Ess Hair

L'Oreal India's professional products division to launch certain brands in India in wake of strong demand for premium, specialized products for home and salon use; brands will be launched in next few months to tap into growing base of affluent consumers

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