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Recent Articles

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McDonald's to launch manga-inspired packaging based on WcDonald's fictional restaurant; limited-time packaging to feature WcDonald's Crew characters sketched by Japanese artist/illustrator Acky Bright, plus a code that links to weekly digital manga drops

Sanskruti Enterprises buys EFI Pro 16h hybrid LED UV 64-inch printer from Arrow Digital for its versatility, and to diversify its printing service; machine allows company to print on more substrates, add new services, print high-volume jobs faster

Since the Q3 2023 launch of Meiyume's NFC- and QR-enabled smart packaging solutions, which help brands level up their personalization game, Meiyume receives notable interest; Meiyume's insights team identifies US, France and China as key potential markets

Troon Vineyard & Farm introducing QR code links on each wine bottle, providing consumers with nutritional information, ingredients and environmental aspects of packaging; goal is to encourage transparency, empower consumers to make informed choices

Smartphone connectivity, augmented and virtual reality, intelligent packaging, and authentication are four areas where digitalization is altering how consumers interact with packaged products, says insights and strategy consultant at Berlin Packaging

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