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Recent Articles

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Ferrero promoting its new Nutella Biscuits with the #BiscuitsNBesties campaign, which celebrates small social gatherings such as knitting circles and book clubs; the brand has tapped 'Top Chef' host Kristen Kish as a campaign spokesperson

MITER Brands' PGT Custom Windows and Doors partners with HGTV stars Brian and Mika Kleinschmidt for new construction projects in 2024, offering access to a full suite of PGT products for use in both residential and commercial buildings

Bella Khair Hadid's new fragrance line, 'Ôrəbella, aims to capture the 'skinification' of fragrance with hydrating ingredients; initial offering includes sheer floral scent Window2Soul, woody marine Salted Muse and tropical scent Blooming Fire

Study finds 49% of consumers make daily, weekly or monthly purchases due to influencers, 30% trust influencers even more than they did six months ago; among Gen Z, 35% care most about authenticity, 47% care most about follower count: Sprout Social

Kylie Cosmetics by Kylie Jenner expands into India, partnering with House of Beauty to launch exclusively at 25 Sephora India stores nationwide and online

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