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Recent Articles

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Heineken announces UK launch of a second variant of its reduced calorie Strongbow Ultra cider aimed at younger adults; beverage currently available at Tesco stores in 300ml cans and multipacks of four; wider retail rollout scheduled for May


Heineken announces US launch of new Heineken Silver, described as a lower-carb and lower-calorie beer made with malted barley, water, and Heineken's signature A Yeast

Heineken looking to further reduce its water consumption per liter of beer and go from 2.44 to 2.14 per liter on average in its seven plants in Mexico, despite registering water use levels below the industry worldwide

Around 32% of craft beer drinkers in Australia say they've consumed an alcohol-free beer in the last 12-month period, up from 15% in 2020, survey says; 10% drink alcohol-free beer on a weekly basis, up from 3% in 2020

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