American Cleaning Institute Survey: 87% of Americans connect cleaning to well-being, while 70% find that cleaning gives them a sense of accomplishment; findings come as ACI marks National Cleaning Week, March 24 – 30

• 70% of Americans find that cleaning gives them a sense of accomplishment
• 60% of Americans are more attracted to their partner when they take the initiative to clean their home
• Learn More on ACI’s 2024 Cleaning Survey Results During this National Cleaning Week

Nearly 9 in 10 Americans (87%) feel their best, both mentally and physically, when they have a clean home, according to survey data released by the American Cleaning Institute (ACI).

During National Cleaning Week (March 24 – 30, 2024) ACI is shedding light on the meaningful connection between mental health and cleaning.

ACI’s research shows that cleaning – or the lack of cleaning – and the state of our physical environment can play an important role in how Americans feel. According to the survey, conducted by Wakefield Research, 70% of Americans find that having a clean home gives them a sense of accomplishment, as well as enhancing one’s mood (66%), increasing productivity (63%) and decreasing stress and anxiety (60%).

“We know that cleaning means so much more now than it used to. In everyday life, we see that cleaning is caring,” said Brian Sansoni, ACI Senior Vice President of Communications and Outreach. “We know that cleaning can contribute to our physical health, from washing our hands with soap and water to properly cleaning and disinfecting to prevent the spread of germs that can make us sick.

“There is just something about having clean and organized spaces around us that puts a spring in our step. ACI’s survey shows that 70% of Americans find that having a clean home gives them a sense of accomplishment.”

Cleaning doesn't just enhance the physical space; it can also positively affect our relationships. In fact, 60% of Americans report feeling more attracted to their partner when they take the initiative to clean their home. Not to mention, nearly half (49%) of college students said they would be likely to walk out on a date if they saw that their significant other's room was a mess.

ACI is sharing valuable guidance to help individuals feel confident in their cleaning endeavors year-round. While 21% of Americans find cleaning tasks overwhelming, there are resources and guidance that can make it more manageable. Resources include:

For more cleaning advice and guidance visit www.cleaninginstitute.org or follow @CleaningInstitute on TikTok.

About the Survey

The American Cleaning Institute Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative US adults ages 18+, between February 12th and February 19th, 2024, using an email invitation and an online survey. Data has been weighted to ensure an accurate representation of US adults ages 18+.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

The American Cleaning Institute^® (ACI – www.cleaninginstitute.org) is the Home of the U.S. Cleaning Products Industry^® and represents the $60 billion U.S. cleaning product supply chain. ACI members include the manufacturers and formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and chemical distributors. ACI serves the growth and innovation of the U.S. cleaning products industry by advancing the health and quality of life of people and protecting our planet. ACI achieves this through a continuous commitment to sound science and being a credible voice for the cleaning products industry.