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Recent Articles

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Euromonitor: Gen Z brings challenges for businesses due to their polarized behaviors toward social activism, technology, spending; to target the cohort, brands should develop multichannel delivery approach, focus on video-centric social media, gaming apps

Gen Z and Millennials are leading a movement towards healthy eating amidst the current cost-of-living crisis by scaling back on non-essentials, including streaming services, according to new research

Nike Options Trading: A Deep Dive into Market Sentiment

Euromonitor: Leading luxury e-commerce platforms struggling amid declining sales and increasing losses, compared to pandemic-era of online shopping; these platforms now face increased competition from omnichannel strategies, rising secondhand markets

Circana: Coffee servings grow 5% year-over-year globally, outpacing 3% growth in US, signaling opportunity for global coffee brands worldwide; cold coffee emerges as standout trend, showing growth across 12 countries tracked by firm and led by China

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