Packaging Design Wrap-Up: Cadbury’s twist-to-seal packaging helps with portion control; vodka’s packaging design uses reverse psychology by highlighting dangers of alcohol use; detachable egg packaging saves room in refrigerators

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LOS ANGELES , January 21, 2022 () –


Cadbury twist-to-seal packaging helps with portion control

Thanks to a new Twist Wrap packaging solution for Cadbury Duo bars, chocolate lovers can easily save half their treat for later. Created with the intention to encourage reduced portions and more mindful snacking, the packaging uses a memory technology to ensure that a single twist maintains the flavor, texture and shape of the remaining half of the chocolate bar. The innovation comes “following good results during concept testing,” according to Kelly Lawrence, brand manager for Cadbury at Mondelez International in an interview with Packaging Europe. “We’ve put a lot of time and investment into portionable packaging as a way of empowering consumers to snack in a more mindful way, and we are excited to see what shoppers think,” she adds. The Twist Wrap packaging will begin rolling out at the end of January for Wispa, Wispa Gold, Boost, Double Decker and Dairy Milk.

The primary source of this information is Packaging Europe

Vodka’s packaging design uses reverse psychology by highlighting dangers of alcohol use

A new Swedish vodka brand called Alcoholic Vodka experiments with full product transparency—highlighting the many negative effects of alcohol use on its packaging—as a way to entice consumers. The bottle features an anatomical illustration of the human body, with red warning triangles all over it that match up to adjoining copy indicating exactly how alcohol can ravage one’s insides. The brand is a project by Swedish creative directors Johan Pihl and Magnus Jakobsson, who explain to Muse by Clio that the design isn’t merely meant to drum up interest by making the product seem dangerous. Rather, it’s an experiment with the recent trend in advertising toward transparency. While most vodka brands spend millions to "hide the truth," this project is about “accepting any outcome in terms of how consumers receive the product.” In terms of consumer demographics, Pihl and Jakobsson admit they have no idea who would be drawn to this product and packaging. "It's part of the reason we made it, not knowing for sure where it fits in or if it fits at all," they say. "If absolutely no one wants this product, it’s fine. At least we gave unfiltered truth a shot in a category where pure honesty is more or less endangered."

The primary source of this information is Muse by Clio

Detachable egg packaging saves room in refrigerators

Stamp Egg Packaging is a sustainable, space-saving alternative to traditional egg cartons. Made of PaperFoam, a molded fiber material produced by a Netherlands-based company of the same name, the packaging is inspired by postage stamps. Just like an individual stamp can be removed from a book of stamps and then used, the Stamp Egg Packaging allows for individually wrapped eggs to be separated from the main structure. As a result, refrigerator real estate frees up as more eggs are eaten. Furthermore, the consumer can easily count the remaining number of eggs without opening the package. Less opening and closing of the package means the eggs are less affected by temperature changes, which keeps them fresher for longer. Made of starch, cellulose fibers and water, the biobased packaging can be home-composted or recycled with paper. Additionally, the PaperFoam material requires less water than similar molded pulps, resulting in a weight reduction of 40%. The package features a pleated outer shell to reinforce the material and protect the eggs against stress exerted during transportation and storage. It also includes a hinge that holds the units together and makes the cups easy to separate into single independent boxes.

The primary source of this information is The Dieline

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