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Recent Articles

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GP consolidates 90% of retail media spending with seven networks, including Amazon Advertising and Walmart Connect, after vetting roughly 40 networks; remaining spend is allocated for testing new or evolved networks as move toward cookie-less future nears

Digiday Publishing Summit survey of 150 publisher professionals finds that 76% plan to focus on growing direct-sold ads in 2024, up from 63% in Q1 2023; 82% of publisher pros say they get at least a little revenue from programmatic ads

Anheuser-Busch Companies: Bud Light, The Official Beer Sponsor Of The UFC, Lands Knockout Partnership With Top UFC Fighter Dustin 'The Diamond' Poirier

PepsiCo's Pure Leaf tea brand announces launch of new Pure Leaf Zero Sugar Sweet Tea; the beverage is part of a national campaign starring actresses Emily Alyn Lind and Celeste O'Connor

Sofia Richie Grainge glows in Sol De Janeiro's Rio Radiance SPF 50 Sunscreen Collection launch campaign, 'Sunscreen Worthy of Your Skin'; line offers three formats and finishes--SPF 50 Body Lotion, SPF 50 Body Spray and SPF 50 Body Oil

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