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Recent Articles

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Euromonitor: Gamification boosts customer engagement in loyalty programs, with digital consumers preferring exclusive experiences, rewards; trials by Walmart, Aldi have proven successful, while AI technology offers further potential for personalization

RRD Survey: 32% of marketers using AI, 31% plan to use AI to support print marketing; 91% of marketers with print marketing programs embracing integration of print and digital channels in 2024

ZitSticka launches Dis-PATCH SMS hotline to connect with US consumers, educate them on acne concerns and provide customized product solutions; users can pick their product recommendations up at local Target stores or online, with any applicable promotions

Offset printing occupies largest segment in printing technology space, but production inkjet printing is growing in popularity among book printers, direct mail providers and marketers looking for cost-effective ways to create customized content

Personalization leader Prose unveils Singular, its end-to-end AI platform that allows it to offer custom beauty at scale through innovative software and hardware technologies; Prose recently launched AI-powered skin-care line with personalized formulas

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