A comprehensive view of Age 55+/Seniors/Baby Boomers. This page highlights a small sample of our full coverage.
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Recent Articles

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Asda invests £2.4M into local communities ahead of Christmas; company has served over 1 million £1 cafe meals to children and older adults, averaging 50,000 meals a week

Hofstra University: Gen Z doesn't care as much about companies' salary transparency policy as boomer and millennial workers; Gen Z willingly shares salary data on social media, can often obtain more precise data than broad salary ranges companies provide

Harris Poll finds TikTok is the 'new Google' for Gen Z, 34% use TikTok first to search for culturally relevant content, beating YouTube at 24%, Google at 19%, Instagram at 17%; Google remains first for Boomers at 57%, Gen X at 47% and Millennials at 40%

Study finds adoption of online grocery shopping among older adults is a result of a complex trade-off of situational variables, with health, mobility issues, distance to a store being the most important situational factors

Euromonitor expects 2022 global disposable incomes, expenditure per household both to grow 2.6%; major global trends include rising consumer frugality, progress of emerging markets as spending hubs, growing importance of more affluent consumers aged 65+

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