A comprehensive view of Age 55+/Seniors/Baby Boomers. This page highlights a small sample of our full coverage.
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Recent Articles

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Asda invests £2.4M into local communities ahead of Christmas; company has served over 1 million £1 cafe meals to children and older adults, averaging 50,000 meals a week
Published: December 01, 2022 by Asda Stores Ltd.
Hofstra University: Gen Z doesn't care as much about companies' salary transparency policy as boomer and millennial workers; Gen Z willingly shares salary data on social media, can often obtain more precise data than broad salary ranges companies provide
Published: November 29, 2022 by Fortune
Harris Poll finds TikTok is the 'new Google' for Gen Z, 34% use TikTok first to search for culturally relevant content, beating YouTube at 24%, Google at 19%, Instagram at 17%; Google remains first for Boomers at 57%, Gen X at 47% and Millennials at 40%
Published: November 29, 2022 by GlobeNewswire
Study finds adoption of online grocery shopping among older adults is a result of a complex trade-off of situational variables, with health, mobility issues, distance to a store being the most important situational factors
Published: November 17, 2022 by Journal of Retailing and Consumer Services
Euromonitor expects 2022 global disposable incomes, expenditure per household both to grow 2.6%; major global trends include rising consumer frugality, progress of emerging markets as spending hubs, growing importance of more affluent consumers aged 65+
Published: November 09, 2022 by Euromonitor International Ltd.

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