WASHINGTON
,
December 8, 2023
(press release)
–
Consumers are choosing restaurants this holiday season, according to a new
“Our research confirms that restaurants serve a practical need during the holiday season—giving guests the gift of time so they can enjoy the warmth of good company with family and friends,” said
This holiday season, consumers see value in letting restaurants help heighten their meals at home. Sixty-six percent of those choosing to order in from a restaurant will order the entire meal from a restaurant, while many are trusting restaurants with the main course (89 percent), sides (86 percent) or appetizers (74 percent) for their meal. Nearly 2 in 3 (63 percent) will purchase desserts from a restaurant. Social Media’s Role and Generational Differences Given the emergence of TikTok-driven trends at restaurants in the
Why and how consumers choose where to eat this season also differs by generation: * 82 percent of millennials point to the importance of takeout or delivery options when choosing a restaurant as compared to a little more than half (53 percent) of baby boomers. * Millennials are the most likely to use a restaurant over the holidays to avoid grocery shopping during busy times (75 percent), surprisingly beating out Gen Z (65 percent). Baby boomers are the least likely to factor in grocery shopping (57 percent). * Overall, baby boomers are the least likely to let restaurants do their cooking (72 percent) over the holidays whereas Gen Z (86 percent) are the most likely to go out or order in. The
About the
Founded in 1919, the
Source:
[Category: Hotels, Restaurants & Leisure, Consumer Services, New Offerings]
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