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Recent Articles

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Suntory refreshes packaging for Lucozade Alert; the firm has invested in a colorful new 500ml can design that ‘presents a fresh opportunity to drive shopper engagement, encourage trial and drive additional purchases,’ says official

Mintel: Gen Z’s preference for cold coffee indicates growth opportunities for ready-to-drink coffee brands, need for them to connect with Gen Z or risk declines; other growth opportunities include flavor, function, natural alternative to energy drinks

Gatorade celebrating nationwide rollout of its new Fast Twitch energy drink with social media challenge timed to the Super Bowl; one winner will be awarded three tickets to the game and the chance to run through the stadium tunnel

Monster Beverage planning to launch its Predator energy drink line in the Asia-Pacific market--including China, Indonesia, Thailand, Bangladesh and Pakistan--over the next 12 months

Jack in the Box announces limited-time offerings of Berry Purple Daze and Strawberry Red Daze, both of which contain either Red Bull Energy drink or Red Bull Sugarfree drink

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