Treasury Wine Estates' Squealing Pig brand launches new range of no- and lower-alcohol wines, including a zero-alcohol Sauvignon Blanc and a Rosé, and a mid-strength Prosecco, Pinot Noir and Sauvignon Blanc

Sample article from our Food & Beverage

November 6, 2023 (press release) –

Treasury Wine Estates' brand, Squealing Pig, has launched a new range of no and lower alcohol wines to meet the growing demand for flavorful wine experiences with less alcohol. The expanded range includes Squealing Pig Zero alcohol wines and a new Mid-Strength range with an alcohol by volume between 5% and 6.5%. The brand has also introduced 250ml cans with one standard drink (5% alcohol by volume). Squealing Pig's Senior Winemaker, Peter Russell , emphasized the brand's commitment to quality and taste in this new range. These alternatives cater to various preferences and allow individuals to still enjoy a glass of wine while moderating or eliminating their alcohol intake.

Original Press Release:

Nov. 6 -- Treasury Wine Estates issued the following news release:

Treasury Wine Estates’ (TWE) quirky wine brand, Squealing Pig has launched a new range of no and lower in alcohol wines, catering to the growing demand for full-flavored wine experiences without the full effect of alcohol.

The expanded range now includes Squealing Pig Zero alcohol wines - a Sauvignon Blanc and a Rosé that will also be available in a convenient 375ml bottle.

The new Mid-Strength range - with an alcohol by volume between 5% and 6.5% - caters to those wanting a lower in alcohol and calorie option, and includes a Prosecco, Pinot Noir and Sauvignon Blanc.

The brand has also added new 250ml cans with one standard drink (5% alcohol by volume), perfect for summer occasions like picnics, festivals and concerts and will be available in a Sauvignon Blanc, Rosé, Prosecco and a Red Blend.

Squealing Pig’s Senior Winemaker, Peter Russell , have ensured Squealing Pig’s commitment to quality and taste remains unwavering in this new range.

“As the popularity of non-alcoholic beverages continues to rise across all health-conscious age groups, it was important to us to create a product that catered for those opting for no or low alcoholic drinks, without compromising on the taste profiles we’ve become so well known for.

Our dedicated winemaking team have been working meticulously; experimenting with different techniques to create a wine that’s as close as possible to the full-alcohol version in taste, aroma and structure,” said Russell.

These thoughtfully crafted NOLO alternatives cater to a wide variety of palettes and preferences, ensuring there’s a perfect Squealing Pig wine for anyone who might be moderating or removing their alcohol intake altogether. It also eliminates ‘FOMO’, giving those the choice to continue being part of a social occasion with friends and family, but with the option to still enjoy a glass of wine – just a zero or lighter alternative.

Source: Treasury Wine Estates

[Category: Liquor, Wine & Beer, Beverage & Tobacco, New Offerings]

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