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Recent Articles

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Hard Mtn Dew now available in Virginia, becoming the ninth US state to carry the malt beverage, which debuted in February; beverage comes in four flavors: original Mtn Dew, Baja Blast, Black Cherry and Watermelon

Executive Perspective: Asahi believes in potential of fruit-flavored non-alcoholic beer in Europe, as company looks to reach goal for 20% of volumes in region to be alcohol-free by 2030, says chief marketing officer of Europe and international division

Boston Beer completes overhaul of the formulation of its Truly Hard Seltzer portfolio, touting the addition of 'real fruit' to the line of flavored malt beverages; the revamp applies to all 30 flavors in the product range

Asahi eyes expansion in 'attractive' North American market; while 'nothing specific has been decided,' plans could include growth over medium to long term in beer and beer adjacent categories, including low- and non-alcoholic beverages, adult soft drinks

Molson Coors to introduce a draught version of its Three Fold hard seltzer across the UK on-premise channel; three flavor variants will be available: Red Berries, Citrus and Tropical

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