A comprehensive view of beer alternatives/hard beverages. This page highlights a small sample of our full coverage.
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Recent Articles

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Younger generation beer drinkers in the UK are driving the move away from classic lagers toward more premium brands, and are also the predominant force looking for innovation in no- and low-alcohol beer, according to report from Heineken UK

Executive Perspective: Coca-Cola 'strategically innovating and learning' in alcohol sector, which it entered in 2018; company's approach centered on three segments of flavored alcoholic beverages--hard seltzers, hard alternatives, pre-mixed cocktails

Molson Coors breaks ground on new US$65M, 200,000-square-foot variety packing warehouse in Fort Worth, Texas, as part of long-term plan to in-house more hard seltzer production; warehouse will help brewer remove third-party vendors for final pack assembly

Executive Perspective: Molson Coors to 'break through' in new flavored-alcohol beverages, develop products, flavors that reach more people, especially diverse consumers, says VP of innovations; pandemic fueled consumer interest in flavored alcohol drinks

Corona Canada announces launch of Corona Tropical, the brand's first sparkling water and alcoholic beverage made with real fruit juice; beverage comes in several flavors Lime & Cactus, Raspberry & Lemon, and Grapefruit & Lemongrass

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