Tata
Starbucks
plans to accelerate its growth in
India
by operating 1,000 stores by 2028, with a goal of opening one new store every three days. The company will double its workforce and expand into Tier 2 and 3 cities, as well as drive-thrus, airports, and 24-hour stores. Tata
Starbucks
will also open a second
Starbucks
Reserve store and introduce
Starbucks
Reserve whole bean coffee Monsooned Malabar from
India
. The company is committed to investing in the well-being of its partners and providing vocational skills training for underserved young women in
India
.
Key Highlights:
* The company aims to open one new store every three days
* Tata
Starbucks
will double its workforce to approximately 8,600 partners
* The company will enter Tier 2 and 3 cities in
India
Original Press Release:
MUMBAI
, INDIA, Jan. 9 --
Starbucks
issued the following news release:
- Enters tier 2 and 3 cities, to double workforce, diversify store formats to meet customer preferences
- Announces opening of second
Starbucks
Reserve® store and a new Indian arabica coffee to elevate the Indian coffee experiences
Following
Starbucks
long-term Triple Shot Reinvention Strategy unveiled in November,
Tata Starbucks Private Limited
today announced its ambition of operating 1,000 stores in
India
by 2028 orone new store opening every three days. The strategy focuses on skilling local partners for jobs, opening new stores that serve customers with an elevated experience, and promoting Indian-origin coffee to
Starbucks
customers around the world.
Already a trillion-dollar economy,
India
is at an inflection point and projected to become the world’s third-largest by 2030 according to economic forecasts, making it a focus area of growth for
Starbucks
. India’s strategic importance as one of
Starbucks
fastest-growing markets globally will see
Starbucks
doubling-down on its presence in the market.
Through a 50:50 joint-venture between
Starbucks Coffee Company
and
Tata Consumer Products Limited
that launched in 2012, Tata
Starbucks
now operates in over 390 stores across 54 Indian cities, with approximately 4,300 partners (employees) who proudly wear the green apron.
To achieve its target of 1,000 stores by 2028 the company will double its workforce to approximately 8,600 partners as it plans to enter Tier 2 and 3 Indian cities, expand drive-thrus, airports and its 24-hour store footprint to serve customers where they are.
As he visited
India
this week,
Laxman Narasimhan
, chief executive officer,
Starbucks
said, “Over the past 11 years, the
India
market has grown to become one of
Starbucks
fastest-growing markets in the world. With a growing middle class, we are proud to help cultivate the evolving coffee culture while honoring its rich heritage. With our trusted business partner, Tata, and our green apron partners, we are well-positioned to capture the limitless opportunities as we open one store every three days in
India
and further our aspiration to become truly global.”
Elevating India’s Bean-to-Cup Coffee Experiences
Following the success of
Starbucks
Reserve Fort Mumbai, that opened in 2022, Tata
Starbucks
will open the second
Starbucks
Reserve® store this year as part of the long-term commitment to elevate the coffee experience in
India
. Catering to the growing number of coffee enthusiasts with a penchant for premium coffee experiences, the new
Starbucks
Reserve® store will create unique moments of connection with customers through the artistry and craft of Starbucks® black apron Coffee Masters.
In line with the mission to elevate high-quality Indian arabica coffee,
Starbucks
Reserve® whole bean coffee Monsooned Malabar from
India
will be available both at
Starbucks
Reserve® Stores in
India
and the
U.S.
later this year.
Sunil D'Souza
, CEO & managing director at
Tata Consumer Products
said, “Tata Consumer Products and
Starbucks
have enjoyed a remarkable journey, elevating India’s coffee culture and craftsmanship rooted in high-quality Indian arabica coffee beans. As we move into the next chapter of growth, we will continue to develop India’s coffee culture to deepen connections with our customers, while innovating to bring our unique Indian offerings to the global stage.”
Uplifting the Partner Experience to Bridge to a Better Future
Starbucks
has a history of being a bridge to a better future for its partners and recently through the company’s
Starbucks
College Achievement Plan (100% tuition coverage) achieved the milestone of more than 12,000 graduates in the
U.S.
from
Arizona State University
to date. Over 25,000
Starbucks
partners currently participate in the
Starbucks
College Achievement Plan and Pathway to Admission fully sponsored by the company.
In
India
as well, Tata
Starbucks
invests in the well-being of partners with industry-leading benefitsby empowering its diverse partners, creating equitable development opportunities, and becoming the first food and beverage company in the market to establish a five-day workweek for its people. The company is proud to report that over a third of current partners have been promoted within the organization.
Supporting vocational skilling
Tata
Starbucks
will empower women in
India
by providing vocational skills training for underserved young women seeking careers in the F&B retail industries. In partnership with
The Starbucks Foundation
, which awarded a grant to
Trust for Retailers & Retail Associates of India
(TRRAIN) to provide 2,000 young women workforce development training, skills building and mentoring by 2024, Tata
Starbucks
extended on-the-job learning options for program participants in stores in Bengaluru,
Chennai
,
Delhi
,
Hyderabad
and
Mumbai
.
As Tata
Starbucks
grows across
India
, the company remains committed to expanding through elevated coffee experiences, unique store formats and personalized moments of human connection for sustainable growth.
Sushant Dash
, chief executive officer of Tata
Starbucks
added, “Thanks to the strong foundation we have built in
India
, we are entering our next chapter of growth, driven by our unwavering commitment to create a uniquely
Starbucks
Experience that uplifts customers, communities and partners. With partners forming the heartbeat of our organization and shaping our success in
India
, we will continue to make meaningful investments that bridge a better future for all partners. Coupled with our focus on reimagining the ‘third place’ and extending our coffee leadership, we are poised to catalyze further growth in India.”
About
Starbucks
Since 1971,
Starbucks Coffee Company
has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 38,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique
Starbucks
Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at stories.starbucks.com or www.starbucks.com.
About
Tata Starbucks Private Limited
Starbucks
entered the Indian market in
October 2012
through a 50/50 Joint Venture with
Tata Consumer Products Limited
and currently operates more than 390 stores in
India
across 54 cities,
Mumbai
,
New Delhi
,
Hyderabad
,
Chennai
, Bengaluru,
Pune
,
Kolkata
,
Chandigarh
, Ahmedabad,
Surat
,
Vadodara
, Vapi,
Lucknow
,
Amritsar
, Kochi,
Ludhiana
,
Bhopal
,
Indore
,
Kanpur
,
Jaipur
, Siliguri, Thiruvananthapuram,
Nashik
, Guwahati, Bhubaneshwar,
Goa
,
Nagpur
, Jalandhar, Anand, Patiala, Raipur, Kolhapur, Bhatinda, Dehradun, Udaipur, Vijayawada, Lonavala, Mysore,
Agra
,
Aurangabad
, Calicut,
Ghaziabad
,
Faridabad
, Guwahati,
Meerut
,
Nagpur
, and Vishakhapatnam through a network of over 4,200 passionate partners (employees).
Starbucks
stores are operated by the joint venture,
Tata Starbucks Private Limited
, and branded as
Starbucks Coffee
- A
TATA Alliance
.
Source:
Starbucks
[Category: Business Expansion]
