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Recent Articles

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FSN E-Commerce Ventures, parent company of Indian beauty firm Nykaa, sees opportunity in Gulf markets for online beauty sales on rising demand from young consumers; its beauty brands Nykaa Cosmetics, Earth Rhythm aim to open physical stores by next year

L'Oreal's newly launched Korean beauty brand, Shihyo, aims to target 'beauty triangle' of C-beauty, J-beauty and K-beauty; brand launches a year after L'Oreal established a North Asia Zone to cover mainland China, Hong Kong, Taiwan, Japan and South Korea

Estee Lauder's marketers turning to TikTok as its reach on Instagram slows across EMEA from limited reach of its desired audience; division noted success of brand's global TikTok account, TikTok's growth during COVID, payoff of focusing harder on casting

Avon expands offering in Puerto Rico with addition of The Crème Shop; the South Korean-based brand's cruelty-free skin-care products will be available through Avon's website, with products ranging from serums, creams, makeup wipes, face and neck masks

GM to launch Buick Envista SUV in North America to attract younger buyers, increase GM’s presence in high-volume crossover segment; vehicle is in production in China, comes equipped with 1.5-liter, 181bhp gasoline engine and CVT

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