Starbucks by Nespresso launches campaign to bring the Starbucks coffee shop experience to homes through premium Arabica coffee capsules compatible with Nespresso machines

Sample article from our Food & Beverage

April 23, 2024 (press release) –

Starbucks by Nespresso launches a campaign to bring the Starbucks coffee shop experience to homes through premium Arabica coffee capsules compatible with Nespresso machines. The campaign focuses on the unique sensory journey and quality of Starbucks coffee, offering a wide range of flavors and strengths, including decaffeinated options.

Key Highlights:

* Starbucks by Nespresso campaign highlights quality and uniqueness of Starbucks coffee

* Campaign airs from 22 April to showcase StarbucksTM coffee experience at home

* Starbucks by Nespresso offers a unique sensory journey with sight, smell, and taste

Original Press Release:

April 22 -- Nestle issued the following news release:

The new communication campaign starring Starbucks® coffee capsules compatible with Nespresso® coffee machines will be on air from April 22nd , to tell the quality and uniqueness of Starbucks® coffee in a distinctive way: all the taste of the coffee shop, to be enjoyed comfortably at home. Starbucks ® coffee by Nespresso® is much more than a coffee, it is the new companion in your daily routine!

An incredible sensory journey that involves sight, smell and taste, through fun and ironic images that convey the emotion and intensity of enjoying an authentic Starbucks® espresso in the comfort of your own home. A unique tasting experience with a distinctive tone of voice.

Starbucks® by Nespresso® coffees are made with fine Arabica coffee beans that guarantee exceptional quality and taste, for a unique taste experience. Available in a wide range of flavors and intensities which also include decaffeinated coffees, these capsules are ideal for all palates and for any time of the day.

The new campaign will be on air for six weeks with a schedule on Connected TV, YouTube, online videos and social media (Facebook and Instagram) with 20'', 15'' and 10'' spots. It will also be rolled out to other European countries later in the year.

Spot 20 seconds:

Nestlé Group

The Nestlé Group, present in 187 countries with more than 2000 global and local brands, is the world's leading food company , active since  1866  for the production and distribution of products for people's nutrition, health and well-being.  Good food, Good life  is our signature and our world.
In 2023  Nestlé celebrated 110 years of presence in Italy , renewing its commitment with concrete actions to express all the goodness of nutrition with its products and brands.

The company operates in Italy in 9 categories with a  portfolio of numerous brands , including: Meritene, Pure Encapsulations, Vital Proteins, Optifibre, Modulen, S.Pellegrino , Acqua Panna , Levissima, Sanpellegrino drinks and aperitifs, Purina Pro Plan, Purina One , Gourmet, Friskies, Felix, Nidina, Nestlé Mio, Nespresso, Nescafé, Nescafé Dolce Gusto, Starbucks, Orzoro, Nesquik, Garden Gourmet, Buitoni, Maggi, Perugina, Baci Perugina, KitKat, Galak, Smarties, Fitness Cereals.

Disclaimer: The Above Content is Auto-Translated

[Category: Beverage & Tobacco, Soft Drinks, Events]

Source: Nestle

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