April 23, 2024
(press release)
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Starbucks by Nespresso launches a campaign to bring the Starbucks coffee shop experience to homes through premium Arabica coffee capsules compatible with Nespresso machines. The campaign focuses on the unique sensory journey and quality of Starbucks coffee, offering a wide range of flavors and strengths, including decaffeinated options. Key Highlights: * Starbucks by Nespresso campaign highlights quality and uniqueness of Starbucks coffee * Campaign airs from 22 April to showcase StarbucksTM coffee experience at home * Starbucks by Nespresso offers a unique sensory journey with sight, smell, and taste Original Press Release:
The new communication campaign starring Starbucks® coffee capsules compatible with Nespresso® coffee machines will be on air from
An incredible sensory journey that involves sight, smell and taste, through fun and ironic images that convey the emotion and intensity of enjoying an authentic Starbucks® espresso in the comfort of your own home. A unique tasting experience with a distinctive tone of voice. Starbucks® by Nespresso® coffees are made with fine Arabica coffee beans that guarantee exceptional quality and taste, for a unique taste experience. Available in a wide range of flavors and intensities which also include decaffeinated coffees, these capsules are ideal for all palates and for any time of the day. The new campaign will be on air for six weeks with a schedule on Connected TV, YouTube, online videos and social media (Facebook and Instagram) with 20'', 15'' and 10'' spots. It will also be rolled out to other European countries later in the year. Spot 20 seconds: https://youtu.be/gUFSm5YGjR0 Nestlé Group The Nestlé Group, present in 187 countries with more than 2000 global and local brands, is the world's leading food company , active since 1866 for the production and distribution of products for people's nutrition, health and well-being. Good food, Good life is our signature and our world. The company operates in
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In 2023 Nestlé celebrated 110 years of presence in
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