LOS ANGELES
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January 12, 2024
(Industry Intelligence Inc.)
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The latest in what's going on in the world of snack foods: Pringles and caviar: The relationship that social media kept alive Pringles paired with caviar? Yes, it's still a thing thanks to the power of social media. Last April at the seventh annual Interscope House during Coachella, executives from The Cavier Co. joined the Pringles team to serve guests The Caviar Co.’s Kaluga Hybrid caviar paired with a variety of Pringles flavors. That event was supposed to be the end of the collaboration, but after photos and content on TikTok and Instagram were so rapidly and widely shared, executives from the two companies began discussing ways to formally work together. After three months of product testing to discover the best flavor combos, the collaboration led to a limited-edition online shop called Crisps and Caviar Collection. The shop offers three different kits, all of which come with a gold collectible caviar key chain to open tins and two spoons to enjoy the snack at home or on-the-go. The primary source of this information is Marketing Dive. Pigs giving way to pickles when it comes to food in a blanket Seeing pickles instead of little wieners when it comes to food in a blanket? You have TikTok to thank for that due to the social media site announcing Chickles to the world. The recipe kicked off with TikTok user Claire Snyder, known as @clurmurr, introducing the snack food. In a video that garnered 13 million views, Claire showcased her creation—a pickle spear wrapped in melted provolone cheese. Suggestions from the Pickle-tok community: Dip the Chickle in ranch dressing or season the cheese with Tajin. The primary source of this information is Hello Magazine. Watermelon and mayo: Together at last "Let's try Watermelon Mayonnaise! I have a good feeling about this!" Those were the words of Calvin Lee, who has the Instagram handle foodmakescalhappy and is known for his quirky food fusions, when recently sharing a reel of trying watermelon topped with mayo. The verdict? "The slight sour & salty taste of mayo blends in pretty well with the watermelon sweetness. Go try." And thus begins the birth of a new craze. The primary source of this article is The Free Press Journal.
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