The NESCAU Sports League
will open its 10th season on
February 24, 2024
at
Praia
do Futuro, in
Fortaleza
, with the debut of surfing. The event, called the
Summer League
, will also feature beach tennis courts and a skateboarding rink. Free workshops and challenges will be offered for children aged 7 to 17. The competition has categories for different age groups.
The NESCAU Sports League
has already impacted the lives of more than 55 thousand children and teenagers in its previous editions. The NESCAU brand seeks to encourage sports combined with a balanced diet. Nestlé, the company behind the NESCAU brand, has been operating in
Brazil
for over 100 years and employs more than 30 thousand people in the country. Nestlé Brasil is present in 99% of Brazilian homes.
Key Highlights:
* Registration for the
NESCAU Sports League
can be made on the NESCAU website.
* Nestlé has 20 industrial units and three distribution centers in
Brazil
.
* The company also maintains sustainability initiatives, such as quality programs in the cocoa, coffee, milk and vegetable chains, and actions to reduce water, energy and emissions.
Original Press Release:
Feb. 14
-- Nestlé issued the following news release:
The largest multi-sport student championship in
Brazil
begins its tenth year of activities on
February 24th
with the Liga Verão in
Praia
do Futuro.
In a summer climate, the NESCAU ®
Sports League
arrives hot in 2024. The largest student multi-sport championship in
Brazil
opens its 10th season on
February 24th
at
Praia
do Futuro, in
Fortaleza
(CE).
Entitled Summer League
, the first stage of the tournament this year will feature the debut of a sport that is the face of the season: surfing, in addition to the presence of surfer and brand ambassador
Sophia Medina
.
And while the boards glide over the
Ceará
waves, the sands will host beach tennis courts and a skateboard park, located close to the beach, at Praça da Paz Dom Hélder Câmara. In addition to the sports, the event – which is free – will feature workshops and open challenges for boys and girls between 7 and 17 years old. The activities also offer adapted versions, maintaining the NESCAU ®
Sports League
pillar of embracing diversity and inclusion through sport.
Beach volleyball, racquetball, slackline, goal kick and embaixadinha are part of the program of workshops available for children. To challenge them, the modalities are foot table, altinha and sand surfing.
“ We want more and more children and teenagers, of different ages and places, to be in contact with sport, get to know each other, respect each other and have fun together through coexistence in an environment like the NESCAU ®
Sports League
, which has the to support sports as a channel of encouragement and inclusion ,” says
Luana Carvalho
, the brand’s marketing manager.
Registration for the NESCAU ®
Sports League
is made through the NESCAU ® website ( https://www.nescau.com.br/liganescau ). The competition has the following categories: Kids – 7 to 9 years old (born in 2015 to 2017); Pre-school – 10 and 11 years old (born in 2013 and 2014); Children – 14 and 15 years old (born in 2011 and 2012); Children – 14 and 15 years old (born in 2009 and 2010); Juvenile – 16 and 17 years old (born in 2007 and 2008). For the Workshops and Challenges, boys and girls born from 2017 are eligible.
Investing in the future – In nine editions, the NESCAU ®
Sports League
has already impacted the lives of more than 55 thousand children and adolescents aged 7 to 17, in addition to 7 thousand teachers, with the participation of around 2 thousand institutions from all corners from the country. In 2023 alone, the initiative provided more than 600 hours of sports practice, with more than 45 modalities, including conventional and adapted, workshops and challenges. Since 2015, the NESCAU ®
Sports League
has aimed to encourage physical activity and promote the values of sport. In 2024, in its 10th edition, it follows the vocation that transformed it into the largest and most inclusive student multi-sport championship in
Brazil
, being a pioneer in combining conventional and adapted modalities on the same days and locations.
About NESCAU ®
Created in
Brazil
in 1932, the brand brought to the Brazilian consumer the unmistakable chocolate flavor that makes NESCAU® a reference in the national market. With a long history of supporting sports, the brand seeks to encourage movement and sports, combined with a balanced diet, for the proper development of young people and children.
About Nestlé
Nestlé has been operating in
Brazil
for over 100 years and continues to renew its commitment to society, as a mobilizing force that contributes to bringing nutrition and well-being to billions of people, creating an environment of inclusion and opportunity for thousands of Brazilians and be the most sustainable food producer in the country. The company employs more than 30 thousand people in
Brazil
and has 20 industrial units located in the states of São Paulo,
Minas Gerais
,
Bahia
,
Pernambuco
,
Goiás
,
Rio de Janeiro
, Rio Grande do Sul and Espírito Santo, in addition to three distribution centers and more than 50 brokers (responsible for sales, promotions, merchandising, storage and distribution). Committed to good practices that go from the field to the consumer's table, the company has thousands of producer suppliers participating in quality programs in the cocoa, coffee, milk and vegetable chains, which guarantee sustainable production and bring modernity to the field, including in the organic chain. In addition, it maintains initiatives in factories such as minimizing the use of water and energy and reducing emissions, reforestation actions and continuous innovations in increasingly sustainable packaging. Nestlé Brasil is present in 99% of Brazilian homes, according to research carried out by Kantar Worldpanel.
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Source: Nestlé
