Nestle Malaysia announces launch of its new Harvest Gourmet Puff Pastries, available in Creamy Curry, Korean Gochujang, and Oriental BBQ flavors

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PETALING JAYA, Malaysia , April 5, 2024 (press release) –

Nestlé Malaysia responds to the growing trend towards plant-protein foods by launching HARVEST GOURMET Puff Pastries in Creamy Curry, Korean Gochujang, and Oriental BBQ flavors. The convenient, easy-to-prepare snacks are made in Malaysia , certified Halal, and contain no added preservatives. With a 1-step preparation process, these Puff Pastries cater to busy individuals and are available at major supermarkets across Malaysia .

Key Highlights:

* 59% of Malaysians are keen to try plant-based foods for health benefits

* Nearly half of Malaysians are motivated by environmental benefits of sustainable food options

* Plant-based foods have lower carbon footprint and are less intensive in water resources compared to meat products

Original Press Release:

PETALING JAYA , March 29 -- Nestlé issued the following news release:

- New HARVEST GOURMET Puff Pastries Tap into Growing Demand for Tasty and Convenient Snacking Solutions

A recent 2023 survey by GlobalData revealed that 59% of Malaysians are keen to try plant-based foods for its health benefits, while nearly half are motivated by the environmental benefits of these more sustainable food options. Indeed, plant-based foods generally have a much lower carbon footprint and are less intensive in water resources as compared to meat products. In response to this growing trend towards plant-protein foods, Nestlé Malaysia further expands its HARVEST GOURMET product range with the launch of Puff Pastries, a new range that adds exciting, delicious and easy-to-prepare options which further confirm the company’s leadership in this emerging space.

The puffs are a delectable fusion of plant-protein goodness with gourmet pastry, perfect for those looking to indulge in a savoury snack without compromising on flavour. Craving puff pastries but find them too much of a hassle to make, or simply cannot find the time to prepare them from scratch? Nestlé's HARVEST GOURMET Puff Pastries are the ideal solution, especially for working parents and busy professionals on the go. They are convenient choices for teatime or an anytime snack!

The crispy flaky delights are available in three beloved Asian flavours: Creamy Curry Puff , Korean Gochujang Puff, and Oriental BBQ Puff. Notably, the Creamy Curry Puff includes dairy ingredients, enriching its flavour profile for those who enjoy a touch of creaminess in their puffs. Made in Malaysia and certified Halal, the Puff Pastries provide a good source of protein made with soya and wheat-based mince, along with selected blend of flavourful ingredients and spices, without added preservatives. But what makes them truly convenient, and a time-saving option is the 1-step preparation, straight from the freezer to the air fryer with no defrosting required! Simply air fry the puffs at 180°C for 15 minutes to achieve flaky, crispy perfection, ready to be enjoyed.

Mr. Juan Aranols, Chief Executive Officer of Nestlé Malaysia Berhad, expressed enthusiasm for the latest addition to the HARVEST GOURMET range: “In a world where we all need to deal with the environmental and health impacts of our dietary choices, we continue to innovate to ensure that we launch products that are tasty and relevant to our consumers while playing a positive role in supporting the transition to more sustainable diets. Nutrition is a huge part of maintaining one’s well-being and we are committed to supporting Malaysians in leading more health-conscious lives. This is also very much in line with Nestlé Malaysia’s mission to actively contribute towards a more sustainable future for the planet."

Available at major supermarkets and hypermarkets across the country such as AEON, AEON BIG, Lotus's, Jaya Grocer, Village Grocer and NSK, the recommended retail price of HARVEST GOURMET Puff Pastries is RM22 in West Malaysia and RM23 in East Malaysia . Each pack contains 10 puff pastries.

Consumers can purchase any HARVEST GOURMET product together with at least one Puff Pastry and receive a complimentary limited edition cooler bag, available in selected participating stores while stocks last!

About Nestlé Malaysia

Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland , Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.

[Category: Food, Packaged Foods & Meats , New Offerings]

Source: Nestlé

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