Nestle Brazil projects 30 times greater growth for Easter in 100% digital customers, driven by advance planning, increasing the base of commercial partners, advertising campaigns and online activations

April 12, 2023 (press release) –

Nestlé projects 30 times greater growth for Easter 2023 in 100% digital customers. Advance planning, increasing the base of commercial partners, advertising campaigns and online activations. Nestlé also supports and educates its customers and retailers on the best way to store and transport products.

Original Press Release:

April 12 -- Nestlé issued the following news release:

- Advance planning, increasing the base of commercial partners, advertising campaigns and media activations are strategies to achieve positive results

After betting on a robust strategy, with early campaigns, increasing the base of commercial partners, online activations and investment in media, Nestlé's Easter sales are about to record a result 30 times higher in 100% digital customers compared to the same period of 2022.

Easter is the main date of the year for Nestlé's chocolates area, so planning for the period began with commercial partners six months in advance, which allowed the company to find solutions to conquer new customers. customers for online sales of Easter products in 2023 and bet on online campaigns to leverage regular line items, such as candy boxes and tablets, which are great drivers of Easter results.

“Our big differential this year to achieve this expressive growth in 100% digital customers was deciding to activate items such as candy boxes and tablets in early marketing campaigns and boost these items through communication on partner sites in this moment before Easter , in addition, of course, to continuing with previous efforts to leverage sales of Easter eggs. With that, we expanded our business to new partners and increased relevance in those we already operated.” , explains Marcos Tadeu de Freitas - Director of E-commerce at Nestlé Brazil .

In order for the products to arrive at the partners' stores or Distribution Centers within the company's quality standards, logistics is carried out with thermo-refrigerated trucks with temperature monitored via satellite. Nestlé also supports and instructs its customers and retailers on the best way to store and transport products, recommending the best temperature, especially for Easter eggs that need to be kept in refrigerated environments.

With the positive reflection of Easter on all channels, Nestlé also invested in media initiatives, reinforcing its campaigns with double the investment made in the previous year, including actions within the Chocoleite-se campaignand the BBB 2023 sponsorship. With that, Nestlé's strategy involves a multi-channel approach to connect with its consumers using creative and well-executed language. 

About Nestle

Nestlé has been operating in Brazil for over 100 years and continues to renew its commitment to society, as a mobilizing force that contributes to bringing nutrition and well-being to billions of people, creating an environment of inclusion and opportunity for thousands of Brazilians and being the most sustainable food producer in the country. The company employs more than 30,000 people in Brazil and has 20 industrial units located in the states of São Paulo, Minas Gerais , Bahia , Pernambuco , Goiás , Rio de Janeiro , Rio Grande do Sul and Espírito Santo, in addition to nine distribution centers and more than 70 brokers (responsible for sales, promotions, merchandising, storage and distribution). Committed to good practices that go from the field to the consumer's table, the company has thousands of supplier producers participating in quality programs in the cocoa, coffee and milk chains, which guarantee sustainable production and bring modernity to the countryside. In addition, it maintains initiatives at the factories such as minimizing the use of water and energy and reducing emissions, reforestation actions and continuous innovations in increasingly sustainable packaging. Nestlé Brazil is present in 99% of Brazilian homes, according to a survey carried out by Kantar Worldpanel.

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Source: Nestlé

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