FRANKFURT
,
March 27, 2023
(press release)
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Tasty news on the cereal shelf with the innovations KITKAT CEREAL and NESQUIK Crunchy Brownie. Cereals, like the well-known chocolate bars, the iconic 4-finger shape, are crispy on the outside and convince with a delicious waffle taste on the inside. Key Highlight: * The cocoa used comes from 100% sustainable procurement through the Nestlé Cocoa Plan and is
Original Press Release:
Start your day with a little break - "Have a Break" comes in the bowl True to the famous motto "Have a Break, have a KitKat", consumers can now take a break in the morning, enjoy the incomparable taste of cocoa and waffles and start the day in a good mood with the new KITKAT CEREAL. Irresistible chocolate waffle taste KITKAT is not only well known, but is also popular with consumers because of its unmistakable chocolate wafer taste. That's why the cereals, like the well-known chocolate bars, have the iconic 4-finger shape. They are crispy on the outside and convince with a delicious waffle taste on the inside. As with all Nestlé cereal products, whole grain is the #1 ingredient in KITKAT CEREAL. Overall, the product has a Nutri-Score C. The cocoa used comes from 100% sustainable sources through the Nestlé Cocoa Plan and is
The launch will be supported with a large social media campaign. The suggested retail price is €3.99. Attention chocolate fans – something chocolaty with an extra crunch is coming Cereals with the inimitable NESQUIK taste are part of a really good start to the day for many people. With NESQUIK Crunchy Brownie, an unprecedented concept will find its way onto the cereal shelf from
All this is completed by a Nutri-Score B and whole grain - as usual as ingredient no. 1. In the overall evaluation, the new brownies receive a Nutri-Score B. 9,500 consumers are sure - that is the new concept for success from NESQUIK. NESQUIK thus continues to secure its place as one of the top brands in the category with above-average growth (+11.6%)*. The launch is supported with a social media campaign. The suggested retail price is €3.99. Footnote: [*] Source: IRI, LEH Total, Trad. Cer., Kid Chocolate Plain Segment, Sales by Brand, MAT KW-47 2021-2022 Disclaimer: The Above Content is Auto-Translated Source: Nestlé
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