Molson Coors' Blue Moon brand announces plans to introduce Blue Moon Non-Alcoholic Belgian White, a non-alcoholic version of its flagship beer, later this year

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August 3, 2023 (press release) –

Blue Moon Brewing Co. is planning to introduce a non-alcoholic version of its flagship beer later this year.

Blue Moon Non-Alcoholic Belgian White, a Belgian-style Wheat Brew that comes as the non-alc segment continues to grow and consumers seek out more low- and no-alc options.

The new brew is poised to launch in six packs of 12-ounce cans in time for Dry January and will be the first non-alcoholic wheat brew from a major brewer in the market.

“Blue Moon changed the way we think about beer, and it’s doing it again, this time in the non-alc segment," says Jamie Wideman , vice president of innovation for Molson Coors Beverage Company .

At under .5% alcohol by volume with 80 calories, Blue Moon Non-Alcoholic Belgian White is light and refreshing, and brewed with the same Valencia orange peel that’s made its namesake the No. 1 craft beer in America. It will be available nationally.

The non-alc segment has taken off in recent years, growing more than 27% in the last year, according to Circana data.

“Consumers know and trust Blue Moon, they enjoy consistent quality and a subtle citrus taste each time they reach for a Blue Moon Belgian White. We are so proud to deliver that same unique experience in the non-alcoholic version,” Wideman says. “As the No. 1 craft brand in the U.S. , Blue Moon has an opportunity to deliver a non-alcoholic craft brew from a brand that drinkers trust.”

Source: Molson Coors

[Category: Soft Drinks, Beverage & Tobacco, Financial Results, New Offerings]

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